JAN3 CEO Samson Mow proposed a radical solution to Nvidia's reputational crisis — converting $50 billion into bitcoin for the corporate treasury. By his logic, a deal of this scale could overshadow the media narrative around the company and become the largest corporate BTC purchase in history.

What's behind the scandal surrounding Nvidia

Nvidia's board of directors initiated an independent investigation following reports of possible ties between CEO Jensen Huang and Chinese intelligence. The businessman acknowledged a relationship with Alice Huang, a chip purchaser whom U.S. intelligence agencies consider a Chinese agent. In a letter to employees, he apologized to his family, colleagues, and shareholders and stated his willingness to cooperate with the investigation.

The board publicly expressed confidence in Huang, noting the absence of any signs of company secrets being leaked or any threat to national security. An Nvidia representative confirmed that the CEO will continue to lead the company.

The market reacted sharply: in premarket trading, shares fell 4.7% — to approximately $180.30, although Nasdaq 100 futures subsequently recovered the losses. Gary Black, managing partner at The Future Fund, expressed doubt about Huang's ability to keep his post, suggesting that the board might remove him over questions about his conduct, and that there is no natural successor at the company. He expects portfolio managers to reduce positions in Nvidia shares in the coming weeks.

The fallout from the scandal also affected the cryptocurrency market: bitcoin declined on Sunday, following Nasdaq futures.

The bitcoin maximalist's argument

Samson Mow is known for his $1 million bitcoin prediction and for working with El Salvador's authorities on cryptocurrency adoption. He consistently urges corporations and states to accumulate BTC and considers companies with bitcoin treasuries to be the main buyers on the market.

Nvidia doesn't fit into that category: the company makes money on AI chips and doesn't hold bitcoin on its balance sheet, unlike Strategy or Tesla. For maximalists, this is an oversight, and Mow used the moment to remind everyone of it.

The negative narrative around Huang is currently so dense that only an event of comparable scale could shift the attention of the market and the press. Buying $50 billion worth of bitcoin would become the largest corporate BTC deal in history. The company has the funds: according to September reporting, Huang's shares alone are worth $151.5 billion.

The reaction demonstrates how the bitcoin community views crises at major corporations. Any of them is seen as a reason to switch to bitcoin.

Cryptalist analysis: The proposal is more symbolic in nature and is unlikely to be implemented, but it highlights the growing gap between the capitalization of tech giants and their zero exposure to bitcoin. For an institutional investor, the key signal here is not the idea itself, but the crypto market's sensitivity to reputational shocks in the traditional tech sector, which strengthens BTC's correlation with Nasdaq during periods of uncertainty.