Today, September 8, at 8:00 PM Moscow time, trading of the meme coin BIPOLAR will begin. However, it is already obvious: this is not just another experiment on Pump.fun, but a classic example of how hype is created around an asset that does not yet exist. At the time of writing this analysis, the token cannot be bought or verified — it simply does not exist on the network. Yet viral TikTok videos are already racking up views, and a trading account on X (Twitter) linked to the launch has announced the exact start time.
Such promotion before the coin actually appears is ideal ground for manipulation. While retail investors have no way to verify anything, the organizers manage to stir up interest, and at launch the price often soars only to crash immediately, leaving latecomers with losses. Loud launches from social media should be treated with extreme caution.
The mechanics of creating "instant" coins
BIPOLAR is being issued on Pump.fun — a platform based on Solana where anyone can create their own cryptocurrency in a minute. No company, product, or even a whitepaper is required. Each token has only a long identifier code — essentially the only reliable proof of its existence. Fakes copy the name within seconds, so before the official launch, nothing can be verified.
Announcing the exact start time looks like an honest move, but in reality it is not. It takes just one command for the token to appear, and in the same second bots buy it up. Regular users do not have such an opportunity. There is even an open tool for Pump.fun that allows creating a token and immediately placing 25 purchases, promising "maximum protection against frontrunning, MEV, and snipers." All this "protection" works exclusively for the coin's creator, not for other buyers.
On stock markets, this is prohibited. The U.S. regulator FINRA directly forbids a broker from buying an asset before their clients. On Pump.fun, there are simply no such rules. Here, the price is not set by the market but by a formula: each new purchase makes the next one more expensive, creating the illusion of "profitability." The first buyer pays a minimum, while viewers from TikTok, arriving later, are forced to enter at a significantly higher price.
Why most such coins die within a day
The data speaks for itself. In June, CoinGecko analysts examined 18.67 million tokens from Pump.fun. Nearly 70% of all coins traded only on the first day, after which activity faded away. The platform, meanwhile, receives a fee in any case — just over $0.01 from every dollar of transactions. According to estimates from the investment company Galaxy Research, it is the infrastructure owners who profit from such markets, not users betting on rises or falls.
My verdict: BIPOLAR is a typical "pump and dump" scenario disguised as a viral trend. Retail investors who are not part of the insider team will find it extremely difficult to come out ahead in such a game. If you are not ready to lose all your invested funds, it is better to watch this launch from the sidelines — the statistics are relentless. Only those who manage to buy the coin in the first seconds have a chance at success, but it is precisely for such "lucky ones" that the organizers prepare a trap with an instant dump. The meme coin market is a casino where the roulette is always rigged in favor of the house.