Today, September 8, at 8:00 PM Moscow time, the meme coin BIPOLAR is entering the market. However, at the moment, the asset can neither be purchased nor verified — the token does not physically exist yet. Meanwhile, viral videos on TikTok are already gaining views, and a trading account on social network X linked to the launch has published the exact start time. It seems that the hype around the project has been inflated before the product itself has appeared.
The mechanics of creating such meme coins
BIPOLAR will be launched on Pump.fun — a platform based on Solana where anyone can create their own cryptocurrency in a matter of minutes. This requires no legal entity, no real product, or even technical documentation. Each token has a long identifier code — essentially, the only reliable proof of its existence. Fakes copy the name within seconds, so nothing can be verified until the actual launch.
Announcing the exact start time may seem like a transparent move, but in reality, it is a classic trick. Just one command is enough for the token to appear, and bots will instantly buy it up. Ordinary users do not have such capabilities. There is even an open tool for Pump.fun that, according to its developers, allows creating a token and immediately arranging 25 purchases. The cryptocurrency creator can instantly buy themselves a large package of assets — this software promises protection against front-running and MEV, but it works exclusively in the interests of the issuer, not other buyers.
On traditional stock markets, such practices are prohibited. The U.S. regulator FINRA directly forbids a broker from buying assets before their clients. On Pump.fun, such rules simply do not exist. Here, the price is determined not by market demand, but by a mathematical formula: each new purchase makes the next one more expensive. The first buyer pays a minimum, while viewers from TikTok, who arrive later, are forced to purchase the token at a significantly inflated price.
Survival statistics: most coins die within a day
In June, CoinGecko analysts studied 18.67 million coins issued on Pump.fun. The results are striking: almost 70% of all tokens were traded only on the first day, after which activity completely faded. The platform receives a fee in any case — Pump.fun operators take just over one cent from every dollar of transactions. As data from the investment company Galaxy Research shows, in such markets, it is the infrastructure owners who profit, not users playing for rises or falls.
My analysis: The hype around BIPOLAR is a vivid example of how marketing outpaces reality. While there is neither a token nor verifiable code, any promises of returns are pure speculation. Retail investors attracted by viral content should remember: in this game, the winners are the creators and early bots, not the crowd arriving when it is ready. Treat such launches like a lottery with extremely low chances of success.