Today, September 8, at 8:00 PM Moscow time, another "loud" memecoin — BIPOLAR — hits the market. Notably, at this moment the token physically does not exist: it cannot be bought, verified, or even identified by contract. Nevertheless, viral TikTok videos are already racking up millions of views, and a trading account linked to the launch has pre-announced the exact start time. All this hype around a coin that does not yet exist is a classic pump-and-dump scenario.
How the memecoin factory works
BIPOLAR is launching on Pump.fun — a Solana-based platform where anyone can create their own cryptocurrency in minutes. No company, no product, not even a coherent white paper is required for this. The only more or less reliable proof of a coin's existence is its long identifier code on the blockchain. But even that cannot be verified before publication.
However, this is precisely where the main trick lies. Announcing the exact start time creates an illusion of transparency and fair play. In reality, as soon as the token appears, bots enter the game. They buy up the coin in the very first second, leaving ordinary TikTok users far behind. There are even open tools that allow a developer to simultaneously place dozens of purchases on their own behalf.
In essence, the token creator can instantly secure a large package of assets at a minimal price. These tools promise protection against front-running and MEV bots, but they work exclusively in the interests of the issuer, not honest buyers. On regulated stock markets, such behavior is a direct violation — a broker is forbidden from buying before their clients. On Pump.fun, such rules simply do not exist.
An economy where everyone is against you
Here, the price is not formed by market demand but by a mathematical formula: each new purchase makes the next one more expensive. The very first buyer pays the least. Those who arrive via TikTok ads are orders of magnitude later and, accordingly, overpay for entry.
The statistics are relentless: a CoinGecko study covering more than 18.6 million Pump.fun tokens showed that nearly 70% of coins die on the very first day. Activity collapses to zero, and investors are left with useless assets. Meanwhile, the platform itself profits in any case, charging a fee on every transaction.
My verdict: BIPOLAR is not an investment but a lottery with negative expected value for everyone except the organizers. In such stories, only the infrastructure owners and those who manage to "get in" first win — namely, the project team. Retail investors drawn in by social media hype should remember: if you learned about a coin from TikTok, chances are you are the very liquidity on which others will profit.