Franklin Templeton creates Franklin Crypto: the $1.78 trillion giant bets on institutional strategies
The digital asset market continues to attract major players from traditional finance. Franklin Templeton, an asset management firm with $1.78 trillion in assets under management, has officially completed the acquisition of 250 Digital, launching a specialized division called Franklin Crypto. The deal, announced on April 1, 2026, closed on June 22 of the same year. This is not just a purchase—it is a strategic integration that elevates the giant to a new level of engagement with cryptocurrencies.
Team and Structure of the New Division
As part of the deal, all liquid cryptocurrency strategies previously managed through CoinFund are now under the direct management of Franklin Templeton. Key positions have been filled by industry veterans: Christopher Perkins leads Franklin Crypto, and Seth Ginns serves as Chief Investment Officer. They work in tandem with Tony Pecora, a veteran of Franklin Templeton Digital Assets. The division reports to Sandy Kaul, head of innovation. CEO Jenny Johnson emphasized that the experience of the 250 Digital team enhances the company's capabilities in digital assets and places Franklin Templeton among the few global asset managers with their own institutional crypto strategy team.
Institutional Scale and Active Management
Franklin Crypto is focused on institutional clients interested in active cryptocurrency strategies. The division combines professional execution in the crypto market with Franklin Templeton's proven infrastructure and client base. The emphasis is on fundamental research, active portfolio management, and an institutional approach to risk management. The company plans to launch active cryptocurrency strategies for institutional investors worldwide, which is particularly relevant amid tightening regulations and growing demand for sophisticated digital solutions.
Expert opinion: This is a landmark event. Franklin Templeton is not just buying a team—it is building infrastructure for managing digital assets at a level comparable to traditional finance. The integration of 250 Digital gives them access to proven strategies and expertise, significantly accelerating their market entry. For institutional investors, this is a signal: cryptocurrencies are becoming a full-fledged asset class managed to Wall Street standards.