Nvidia Corporation has announced a large-scale program that fundamentally changes its traditional business model. The tech giant is now ready to provide its computing power to young AI companies on terms of partial payment from future revenue. This is a strategic move that positions Nvidia not just as a chip supplier, but as a key investment partner for the entire artificial intelligence ecosystem.
From One-Time Sales to Recurring Payments
Previously, Nvidia earned exclusively from one-time sales of graphics processors. The new initiative creates a source of recurring income that will complement primary hardware sales. Under this scheme, cloud providers purchase Nvidia equipment and then lease computing power to startups that lack the resources to build their own data centers. As a result, Nvidia receives a fixed share of the profits generated by its processors at cloud clients.
"This scheme gives Nvidia recurring income that directly depends on the utilization rate of the equipment," the company's official statement emphasizes.
The program relies on an updated AI platform and becomes accessible to a wide range of companies. This is particularly relevant amid cost optimization efforts by some major clients.
Strong Momentum — But Fierce Competition
Startups that choose this model remain tied to Nvidia's chips and software for years to come. For example, Sharon AI plans to install up to 40,000 Grace Blackwell GB300 chips under this program. Firmus is building a 360-megawatt campus in Batam, Indonesia, which will house up to 170,000 graphics processors.
Locking clients into its own ecosystem becomes critically important due to competitor activity. Chinese developers recently successfully trained a large-scale neural network without using American processors, and many global clients continue to actively test alternative solutions.
Another Bet on the Tech Boom
Such financial schemes evoke associations with cross-financing mechanisms among independent experts. It is known that the corporation has committed to investing up to $100 billion in the OpenAI project, and also holds a stake of about 7% in CoreWeave, which is a major buyer of equipment.
The sector's financial indicators appear colossal. According to Morgan Stanley estimates, the total spending of the world's largest IT corporations on developing artificial intelligence technologies will exceed $800 billion by 2026. By 2027, these investments could reach a record $1.1 trillion, comparable to the U.S. defense budget.
Meanwhile, relative stability was observed in the stock market. During trading on July 2, the issuer's securities closed at $194.69 per share. The company's market capitalization approached $4.8 trillion, although this result is still slightly below the historical highs of the current year.
Expert opinion: This model is a brilliant move by Nvidia, transforming it from a hardware supplier into a financial partner. However, the key risk is that in the event of a slowdown in the AI market or the emergence of powerful alternatives from competitors, Nvidia risks being left with underutilized capacity and unpaid shares. The upcoming quarterly reports will show how effective this strategy is in real-world conditions.