The cryptocurrency and blockchain technology market continues to integrate with traditional financial systems, and the latest step by Animoca Brands in partnership with Visa is a clear confirmation of this. The companies have launched a pilot project that allows AI agents to independently make purchases on the Minds trading platform. This is not just another novelty, but a fundamental shift in how we understand digital commerce.
How does it work?
The technology is based on the Visa Intelligent Commerce infrastructure. AI agents analyze available rewards on Visa cards, find suitable products, and initiate transactions. The first store where the system was tested was the Bruce Lee Club in Hong Kong. Users set spending limits and transaction rules, and all payments are protected by Visa's tokenization system, which eliminates direct transmission of card data.
From recommendations to actions
Animoca Brands CEO Yat Siu emphasized that this is a transition from simple recommendations to "agentic commerce." Artificial intelligence takes over routine actions within set permissions, freeing the user from the need to constantly monitor the process. The Minds platform allows creating and configuring such agents without programming skills, making the technology accessible to a wide audience.
Prospects and context
This is not the first step in this direction. In June, Alchemy, in partnership with Visa, launched the AgentCard service, which also allows AI agents to make online purchases on behalf of users. It is clear that the market is moving towards automation of consumer decisions, and Animoca Brands with Visa are taking a leading position here. In the future, the company plans to scale the service to other regions, which could radically change the landscape of e-commerce.
My opinion: This development is an important step towards creating fully autonomous digital economies. However, the key issue remains security and control: once AI agents begin to act on behalf of users, the risks of fraud and errors will increase. Nevertheless, if Visa's tokenization system and spending limits work flawlessly, we may witness a new standard in online shopping.