The cryptocurrency and blockchain technology market is taking another step toward full automation of financial operations. Animoca Brands, together with payment giant Visa, has launched a pilot project in which AI agents are able to independently make purchases on behalf of users. The testing is taking place on the Minds trading platform, and the first store where the system is already operational is the Bruce Lee Club in Hong Kong.
How It Works
The technology is based on the Visa Intelligent Commerce infrastructure. AI agents analyze available rewards on Visa cards, find suitable products, and even search for discounts — all without direct human involvement. A key security element: payments go through Visa's tokenization system, which eliminates the transfer of sensitive card data. The user independently sets spending limits and rules for each transaction, maintaining full control over the wallet.
Expert Opinion
Animoca Brands CEO Yat Siu called this step a transition from simple recommendations to "agentic commerce." Indeed, we are witnessing a paradigm shift: artificial intelligence is no longer just an advisor but becomes an active participant in economic processes. The Minds platform allows creating such agents without programming skills, paving the way for mass adoption.
Context and Prospects
This is not the first such experiment. Back in June, Alchemy, together with Visa, launched the AgentCard service, which enables AI agents to make online purchases. However, the Animoca Brands project goes further: it is integrated with the cryptocurrency ecosystem and aims to scale to other regions. In the coming years, we will likely see autonomous bots become full-fledged market participants — from finding profitable deals to paying bills.
Analytical Conclusion: The initiative by Animoca Brands and Visa is not just a technological novelty but a signal that the boundaries between human and machine consumption are blurring. For the crypto industry, this means a new wave of development for DeFi and payment solutions, where the key driver will not be a human but an algorithm.