On July 14, 2026, Binance celebrated its ninth anniversary. To mark the occasion, the platform not only summarized its performance but also launched a large-scale Built by You campaign with a prize pool exceeding $4.5 million. This event is not just a formality but a marker of how far the industry has come in recent years.
Today, Binance's client base exceeds 300 million registered users in over 100 countries. Over the past six months, the retail segment has grown by approximately 7%, and the institutional segment by 9%. The exchange's listings expanded by 11% in the number of coins and 3% in trading pairs. These figures demonstrate sustained demand despite market volatility.
Notably, about 43% of all cryptocurrency holders worldwide use Binance's services. The global digital asset audience has grown from less than 6 million people in 2017 to an impressive 741 million in 2025. Throughout its history, the exchange has processed 313,653 requests from law enforcement agencies, of which 36,235 were in the first half of 2026. With the platform's assistance, authorities recovered or froze over $40 million in the current year.
Stocks, ETFs, and Tokenized Securities
Since March 2026, the monthly trading volume of traditional financial instruments (TradFi) on Binance has exceeded $80 billion. In June, the exchange opened access to over 7,000 US stocks and ETFs. The Direct Stocks service attracted $1 billion in assets under management and about $3 billion in total turnover within 30 days. Over 73% of the first month's volume came from users in emerging markets — a clear signal of global demand for access to US markets.
Tokenized securities bStocks reached $100 million in assets just 15 days after launch. Nearly half of the transactions (47%) occur during hours when US exchanges are closed. This data confirms the super-app concept, where cryptocurrencies, stocks, payments, and on-chain services operate in a unified interface. According to Binance Research forecasts, by 2031, crypto exchanges will bring nearly 300 million new users and about $2 trillion in capital to global stock markets.
Payments, Rewards, and Community
Binance Pay already supports national payment systems with QR codes in six countries, with plans to increase this number to ten by the end of Q3. Binance Card is available in 36 countries. In the first half of the year, the volume of transactions through fiat payment channels reached $83.3 billion — 29% more than a year earlier.
Since 2019, Binance Earn has distributed $4.1 billion in income. The Launchpool, Megadrop, and HODLer Airdrops programs have issued $5.1 billion in rewards, and the Binance Alpha platform about $800 million. Over the half-year, the exchange collected 2,354 user reviews and made 198 improvements across 47 product categories. Key innovations include the Merchant Pay feature in the Binance Junior app with parental controls and a revision of VIP program thresholds in March.
By mid-June, the number of authors on Binance Square reached 4.74 million — 58% more than for the entire 2025. The exchange's online events attracted 2.2 million participants.
How to Get Rewards
The Built by You campaign is built around a virtual city of nine landmarks, each corresponding to one of the exchange's products — from the first deposit to spot trading. Participants need to claim the 9YA bonus on the campaign page, then complete one task at each landmark. A reward is awarded for each completed stage, and after the ninth, the final drop from the total pool of $4.5 million is unlocked. The campaign will run throughout July, and the platform will simultaneously hold offline meetings with users.
Recall that in June, Binance captured 80% ($53.8 billion) of the total trading volume in perpetual futures on TradFi stocks — six times more than its closest competitor. Such figures strengthen the exchange's position as a dominant player at the intersection of cryptocurrencies and traditional finance.
In my view, the key trend here is not just the growth of the user base, but the deep integration of TradFi instruments into the crypto ecosystem. Binance is essentially creating a bridge that makes traditional markets accessible to billions of people, bypassing the barriers of classic brokers. This could radically change the landscape of global investments in the next five years.