On July 14, 2026, the world's largest cryptocurrency exchange celebrated its ninth anniversary. The milestone coincided with the publication of a detailed performance report and the launch of a large-scale monthly campaign, Built by You, with a total prize pool exceeding $4.5 million. This is not just a celebratory event — it is a demonstration of the platform's ecosystem maturity and ambitions.
The key figures are impressive: Binance's client base has surpassed 300 million registered users in over 100 countries. Over the past six months, the retail segment has grown by ~7%, and the institutional segment by 9%. Listings expanded by 11% for coins and 3% for trading pairs. According to the exchange's estimates, approximately 43% of all cryptocurrency holders worldwide use its services, with the total number of holders growing from less than 6 million in 2017 to over 741 million in 2025.
Throughout its operation, the exchange processed 313,653 requests from law enforcement agencies, of which 36,235 were in January–June 2026. With the platform's assistance, authorities recovered or froze over $40 million in 2026 — an indicator of growing regulatory integration.
Stocks, ETFs, and Tokenized Securities
Particular attention deserves Binance's expansion into traditional finance (TradFi). Since March 2026, the monthly volume of TradFi trading on the platform has exceeded $80 billion. In June, the exchange opened access to over 7,000 US stocks and ETFs. The direct stock trading service Direct Stocks gathered $1 billion in assets under management and approximately $3 billion in total turnover within 30 days, with over 73% of the first month's volume coming from users in emerging markets.
Tokenized securities bStocks reached $100 million in assets within 15 days of launch. Nearly half of the transactions (47%) occur when US exchanges are closed. These figures are a powerful argument for the super-app concept, where cryptocurrencies, stocks, payments, and on-chain services operate in a unified interface. According to Binance Research's forecast, by 2031, crypto exchanges will bring nearly 300 million new users and about $2 trillion in capital to global stock markets.
"The next era of digital finance will be defined by access, user control over assets, practical utility, and a regulated path to global markets," Binance notes.
Payments, Rewards, and Community
Binance Pay already supports national payment systems with QR codes in six countries, and the number is planned to increase to ten by the end of Q3. Binance Card is available in 36 countries. In the first half of the year, the volume of transactions through fiat payment channels reached $83.3 billion — a 29% year-on-year increase.
Since 2019, Binance Earn has distributed $4.1 billion in income. The Launchpool, Megadrop, and HODLer Airdrops programs issued $5.1 billion in rewards, and the Binance Alpha platform distributed about $800 million. Over the half-year, the exchange collected 2,354 user reviews and made 198 improvements across 47 product categories. The number of authors on Binance Square reached 4.74 million — a 58% increase compared to the entire 2025.
How to Get Rewards
The Built by You campaign is built around a virtual city with nine landmarks, each corresponding to one of the exchange's products. Participants need to activate the 9YA bonus on the campaign page, then complete one task at each landmark. A reward is awarded for each completed stage, and after the ninth, a final drop from the total pool of $4.5 million is unlocked. The campaign will run throughout July.
My analyst's comment: Binance's anniversary figures are impressive, but the growth in TradFi trading is particularly telling. Capturing 80% of the volume in perpetual futures on stocks ($53.8 billion) is not just leadership but a virtual monopoly in a segment that was recently considered niche. If the exchange continues integrating with traditional markets at the same pace, by 2030 we may see not just a crypto exchange but a global financial supermarket where the boundaries between the crypto and fiat worlds are finally erased.