BingX summarizes the results of a large-scale campaign for the 2026 World Cup: how the crypto exchange united football communities
The cryptocurrency exchange and leader in Web3 and AI technologies BingX has successfully completed its marketing campaign timed to the 2026 FIFA World Cup. As part of this initiative, the platform managed to unite football fans from around the world using a unique set of tools: from collaborations with ambassadors and content creators to offline events and interactive trading opportunities.
The campaign covered several regions throughout the tournament. The key driver of engagement was the EventX platform — BingX's proprietary solution for event-based trading. Users participated in over 200 prediction markets related to football, ranging from match results to individual player achievements. The total trading volume on EventX during the campaign exceeded 14 million USDT. This clearly demonstrates the growing demand for interactive trading scenarios tied to real-world events and confirms the maturity of the prediction market as a full-fledged asset class.
In addition to digital tools, BingX focused on live content. As part of the Copathon project, the exchange collaborated with Brazilian content creator Jon Vlogs, who hosted a series of live streams from a mobile RV throughout the tournament. Combining football content, educational materials about cryptocurrencies, prize giveaways, and direct audience interaction, the project significantly expanded reach among younger audiences.
In an offline format, BingX organized eight fan parties for watching World Cup matches in Latin American countries. These events brought together local football communities around shared game viewing, exclusive branded merchandise, and real-time rewards. Every goal scored by supported teams unlocked access to BingX vouchers for participants, turning key match moments into collective celebrations.
"The World Cup is one of the most significant global events that unites millions of people regardless of geography and language," noted Pablo Monti, official representative of BingX. "Continuing to develop the company's leadership in sports partnerships, we also had the opportunity to show how digital technologies, local communities, and sports culture can come together, creating a truly meaningful user experience."
About BingX
Founded in 2018, BingX is a leading cryptocurrency exchange and company in the Web3 and AI space, serving over 40 million users worldwide. Ranked among the top five global cryptocurrency exchanges by derivatives trading volume and being one of the pioneers of copy trading, BingX meets the growing needs of users at all experience levels. Thanks to a comprehensive ecosystem of AI-based products and services, including futures and spot trading, copy trading, and TradFi solutions, the platform provides users with innovative tools that enhance trading efficiency and decision-making confidence.
Since 2024, BingX has been the general partner of Chelsea FC, and in 2026, it became the first official cryptocurrency exchange partner of Scuderia Ferrari HP.
Analyst's comment: BingX's campaign is no longer just sponsorship, but a full-fledged hybrid marketing strategy, where EventX acts as a bridge between sports excitement and crypto trading. The volume of 14 million USDT in prediction markets is a serious signal for the industry: event derivatives are becoming a full-fledged product, not just a one-time promotion. For the community, it's a win-win: fans get a new level of engagement, and the exchange gains a loyal and active audience.