HTX launches 13th anniversary celebration: $1 million prize pool and a hunt for "treasures of the future"
The HTX exchange has officially launched a large-scale campaign to celebrate its 13th anniversary under the slogan "Reliability, Proven by Time." The promotion is set to start on August 13, 2026, at 08:13 Moscow time. Over the course of a month, users will need to complete 13 challenges as part of the "growth challenge," igniting so-called "treasures of the future" and unlocking access to multi-tiered rewards. The total prize pool is impressive — $1 million.
Mechanics: From Simple to Complex
Unlike many marketing campaigns designed exclusively for large traders, HTX has crafted a system that allows both beginners and experienced users to participate. The entry threshold is minimal: you can ignite the first "treasure" simply by posting a birthday wish for the exchange or buying HTX for 50 USDT. Spot trades worth 130 USDT unlock another treasure. Individual tasks are tied to specific products — Earn, margin trading, futures, P2P, online deposits, trading bots, and even TradFi instruments.
In total, there are 13 levels, and completing them sequentially is not mandatory — everyone can start with the most familiar and simplest scenario. The more treasures you ignite, the higher your level of privileges and the greater the value of the rewards.
Rewards: From Basic to Exclusive
The reward system is structured hierarchically. For 3 treasures, a user receives a basic growth gift; for 6, an expanded one. Upon reaching 9 treasures, participants qualify for HTX tokens and other random prizes. The key milestone is 11 treasures: it unlocks the right to a daily cash reward, with a claiming window activated every day at 08:13 Moscow time. The number of such payouts is limited, so you need to act quickly.
The grand prize awaits those who ignite all 13 treasures. It includes: a research fund of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), and an exclusive limited-edition gift set released for the exchange's 13th anniversary.
Strategic Perspective
This mechanic is not just a generous gesture but a well-thought-out step to retain and engage the audience. By breaking the path to the grand prize into many small tasks, HTX encourages users to explore new platform products, which in the long run boosts their loyalty and daily activity. In a market where competition for liquidity is intensifying, this is a smart way to remind users of its presence and strengthen ties with the community.
The promotion will last exactly one month — from 08:13 Moscow time on August 13 to 08:13 Moscow time on September 13, 2026. Given the limited supply of daily rewards and high interest in such events, I recommend not delaying the start: the earlier you begin, the more time you'll have to complete all levels and compete for the grand prize.