HTX launches a marathon in honor of its 13th anniversary: prize pool of $1 million and 13 challenges
The major cryptocurrency exchange HTX has officially kicked off its 13th anniversary celebration by launching a large-scale campaign with a prize pool of $1 million. The promotion, titled "Reliability, Proven by Time," started on August 13 at 08:13 Moscow time and will run for exactly one month—until September 13. This is not just a giveaway of gifts, but a well-thought-out multi-level mechanism designed to engage both beginners and experienced traders.
Mechanics: 13 Challenges and "Treasures of the Future"
At the core of the campaign are 13 tasks, each of which unlocks access to the so-called "treasures of the future." The entry threshold is minimal: to activate the first treasure, you only need to post a birthday wish for the exchange or buy HTX worth at least 50 USDT. For more advanced users, there are spot trades of 130 USDT, as well as tasks tied to specific products: Earn, margin trading, futures, P2P, and even TradFi instruments.
Participants don't have to tackle all 13 stages at once—the exchange offers a flexible progression system. Each completed task brings you closer to the next reward tier, starting with a basic gift for 3 treasures and ending with the grand prize for 13. At intermediate stages, HTX tokens, random rewards, and cash prizes are up for grabs.
Grand Prize: From TOKEN2049 to $2000 USDT
The culmination of the campaign will be the drawing of the grand prize for those who light up all 13 treasures. The package includes: a research fund of 2000 USDT, a fully paid trip to the TOKEN2049 conference in Singapore (including airfare and accommodation), and an exclusive limited-edition gift set released specifically for the exchange's 13th anniversary. Additionally, every day at 08:13 Moscow time throughout the campaign, cash rewards will be raffled off among participants who reach 11 treasures.
Special emphasis in the campaign is placed on inclusivity: the "treasures" are distributed in such a way that every user, regardless of trading volume or experience, can find an accessible participation scenario. This is a smart move by HTX, which not only stimulates activity but also expands the user base by attracting newcomers.
Expert Analysis
From my perspective, this campaign is not just a marketing gesture, but a strategic step to strengthen community loyalty amid fierce market competition. Tying rewards to real products (Earn, P2P, futures) is a clever way to remind users of the exchange's functionality and encourage its use. However, investors should remember: any promotion with a high prize pool requires careful review of the terms, especially regarding verification and withdrawal limits.
HTX, founded in 2013, has over 13 years evolved from a small platform into a global ecosystem covering trading, derivatives, research, and investments. This campaign is not only a way to thank users but also a signal to the market that the exchange intends to hold its position by betting on long-term relationships with clients.