Social platform X, owned by Elon Musk, is actively considering integrating stablecoins, including USDC, as a tool for payments to content creators. According to my data, negotiations on this matter are at an advanced stage, but no official confirmation from the company has followed yet. This is a strategic move that could radically change monetization mechanisms in the social network.
Shift in Priorities in the Rewards Program
In parallel, X is winding down the current Revenue Sharing program, replacing it with a new initiative called Original Content Rewards. This transition signals a reassessment of approaches to revenue distribution among creators. Under the current terms of the new program, only payments through a third-party payment intermediary are mentioned, and the use of cryptocurrencies does not yet appear in official documents.
Nevertheless, the very fact of discussing stablecoins indicates that the X team is seeking more flexible and global payment methods. USDC, being pegged to the US dollar, offers creators from different countries stability and low transaction costs compared to traditional bank transfers. This is especially relevant for international creators who often face currency conversion issues and payment delays.
If X implements stablecoins, it would set a precedent for the entire social media industry. Musk's platform has long positioned itself as a pioneer in digital payments, and such a move logically fits into that strategy. However, the key issue remains the regulatory component: in several jurisdictions, using stablecoins for mass payouts requires additional licenses and compliance procedures.
My analysis: X's initiative looks timely, but its success will depend on the speed of implementation and creators' willingness to switch to cryptocurrency payments. If the company decides to add a stablecoin option to Original Content Rewards, it could attract new creators and strengthen X's position as a financial technology ecosystem. However, without a clear roadmap and legal clarity, this step risks remaining just an experiment.