Trump Media's acting CEO Kevin McGern has issued a staunch defense of the new Truth API service. According to him, the product, which provides paid early access to Donald Trump's posts on Truth Social, is seeing sustained demand, and the client base has already grown to 15 agreements since its launch on August 1.
McGern emphasizes that the initiative did not come from the company itself but from market participants, which, in his view, confirms its viability. He draws a direct analogy with APIs that major social networks have long used to connect trading firms, news agencies, and prediction platforms. "We're in the middle of the second dozen and continue to grow," he said on a business show, commenting on the pace of connections.
Two weeks ago, the company cited a figure of 10 client agreements; now that number has grown by 50%. Access costs for corporate clients can reach $100,000 per month, making this service an extremely high-margin product. Trump Media has already earned more than $1 million from this line of business.
Legal and political risks
However, not everything is smooth sailing. The service has already become the subject of at least one lawsuit and has raised questions in the U.S. Congress. Critics argue that the monetization model of early access to the former president's posts is unconstitutional, since the publications "essentially belong to everyone." One federal complaint explicitly states that Trump has no right to sell what should be available to the general public simultaneously.
Trump himself owns a stake in Trump Media through a revocable trust, which formally removes him from daily control over operations but leaves him as the ultimate beneficiary. McGern also announced the expansion of Truth API to retail platforms, services with large language models, and prediction markets.
My analysis: On one hand, Truth API is a classic financial innovation that turns an information stream into a tradable asset. On the other, the legal uncertainty and political sensitivity surrounding Trump's figure create enormous risks. The question is not whether the client base will grow, but whether this model will hold up under pressure from courts and regulators, especially ahead of the U.S. midterm elections. Investors should closely monitor the development of litigation, which could wipe out the entire business model with a single ruling.