Another high-profile attack on the crypto community occurred through the social network X. The account of famous model and entrepreneur Kylie Jenner, followed by 39.5 million users, was compromised. Attackers used it to promote a memecoin called kylie, launched on the Solana ecosystem. The token's market capitalization managed to reach nearly $1.19 million, followed by a sharp drop of approximately 68%.
The hack was carried out in a classic manner: first, a post about trading appeared on the account, then followers were redirected to a profile supposedly of the Pump.fun platform under the name cutekjenner. In the second post, users were provided with the ticker and contract address. Both publications garnered about 50,000 and 33,000 views respectively before being removed.
The community quickly noticed the unnatural presentation of information and suspected a hack. However, this did not stop speculators: on PumpSwap, the token's capitalization soared to $1.19 million. At the time of the analysis, it had already fallen to $378,500, with a daily trading volume of $6.1 million. Liquidity held at $58,900, and the token was distributed among approximately 3,700 holders. The removal of the posts triggered a wave of creating similar tokens themed around Kylie Jenner, but almost all of them have negligible capitalization and did not survive even a few hours.
Systemic problem: hacks as a manipulation tool
This is not an isolated case, but a worrying trend. In July, attackers hacked the accounts of SpaceX and Starlink to promote the SCATMAN token, earning about $125,000. At the end of the same month, the account of Robinhood CEO Vlad Tenev was attacked, bringing the hacker approximately $1.2 million on the Vladhood token. Similar incidents occurred with the account of Senator Cynthia Lummis, where a fake cryptocurrency called USA was advertised, and in January 2025, actor Dean Norris was forced to publicly distance himself from the DEAN launch after his account was hacked.
Such attacks demonstrate the vulnerability of even the most protected public figures and the high speed of information dissemination in the crypto community. The speculative hype around such tokens is a classic trap for retail investors: they enter at the peak of the hype and exit with losses. My advice: always verify the authenticity of information through official channels and do not give in to emotions when it comes to tokens promoted through hacked accounts. This is not investment, but pure manipulation.