Trump Media's acting CEO Kevin McGern has come to the defense of the controversial Truth API service, which provides companies with paid early access to Donald Trump's posts. Since its launch on August 1, the service's client base has grown to 15 agreements, confirming the product's commercial potential despite criticism and lawsuits.
In a recent interview on a business channel, McGern emphasized that demand for Truth API arose at the initiative of market participants themselves, rather than being imposed by the company. He drew a parallel with APIs that social networks have long used to connect trading firms, news agencies, and prediction platforms. According to him, the product is in the "mid-teens" of clients, and growth continues.
Just two weeks ago, the company reported 10 client agreements; now the figure has increased by 50%. Access to Truth API can cost up to $100,000 per month, making the service highly profitable, but at the same time raising questions about the fairness and legality of such a model.
Congress and Courts: The Legal Threat Is Growing
The monetization of the former president's posts has already raised concerns in the U.S. Congress and has become the subject of at least one lawsuit. Critics argue that selling early access to Trump's posts is unconstitutional, since these statements "essentially belong to everyone." One federal complaint explicitly states that Trump is not entitled to profit from content that holds public significance.
It is worth noting that Donald Trump owns a stake in Trump Media through a revocable trust. This structure allows him to remain an owner while relieving him of daily control over operational activities. Since the service's launch, the company has already earned over $1 million, confirming the model's financial effectiveness but intensifying pressure from regulators.
McGern also announced the expansion of Truth API to retail platforms, services with large language models, and prediction markets. However, the sustainability of the client base under legal and political pressure remains in question—especially ahead of the U.S. midterm elections.
My take: Truth API is a striking example of how political monetization intersects with market infrastructure. On one hand, the product demonstrates impressive commercial success and fills a niche for traders seeking information earlier than others. On the other, legal uncertainty and ethical disputes could become a serious brake on scaling. In the short term, client growth will continue, but investors should closely monitor court rulings that could reshape the entire model.