Three key companies — Strive, BitMine, and Strategy — simultaneously announced large-scale acquisitions of digital assets. The total investment volume for the week exceeded $500 million, demonstrating confidence from major capital in the market's long-term potential.
These are not impulsive purchases but part of a well-thought-out business model. These companies are actively converting revenue from share offerings into cryptocurrency, and demand for their securities peaks precisely during surges in digital assets. This strategy creates a closed loop: rising prices attract investors to the shares, and the funds raised are directed toward new coin purchases.
What exactly the companies bought
Strive, led by CEO Matt Cole, added 1,800 bitcoins (BTC) to its portfolio at an average price of $79,431. The company now holds 23,156 BTC on its balance sheet, equivalent to $1.83 billion. Strive's reporting is fully transparent: over the week, more than 3.57 million new Class A shares were issued, and the cash reserve grew to $183.5 million, an increase of $11.6 million.
BitMine chose a different path, betting on Ethereum. Its portfolio grew by 53,501 ether (ETH), marking the 65th consecutive week of purchases, a streak that has lasted since June 2025. The company focuses on yield: through its own American validator network MAVAN, more than 5.067 million ETH have been staked — 86% of the portfolio. Board Chairman Tom Lee expects this strategy to generate $335–390 million in annual income. BitMine already owns 4.9% of all issued ether, and it needs 133,888 more coins to reach the 5% target threshold.
Meanwhile, Strategy resumed purchases after a ten-week pause, adding 4,603 bitcoins. Unlike BitMine, Strategy discloses its average purchase price — currently $75,412 per coin.
Capital flows and market dynamics
The reason for this behavior lies in capital flows. U.S. spot bitcoin funds attracted more than $3.3 billion in August, whereas in June they saw $4.5 billion in outflows. Ethereum-based funds followed a similar pattern, adding about $1.75 billion after two months of outflows. The reaction was immediate: bitcoin rose 25.7% over the month, while Ethereum gained 33.3%.
On Monday, bitcoin traded around $78,818. Currently, companies are constrained not by a decline in the coin's price but by a closed funding window. However, judging by the momentum, institutional players are ready to make new purchases at the first opportunity.
My analysis: we are witnessing classic institutional FOMO, backed by real cash flows. The fact that companies are buying on the rise rather than on the decline points to the formation of a sustained upward trend. In the coming weeks, it is worth closely monitoring ETF data — it will serve as an indicator of the market's next move.