Franklin Templeton completes acquisition of 250 Digital and launches Franklin Crypto: A new era of institutional crypto strategies
A major player in the asset management market, Franklin Templeton, has officially completed the acquisition of 250 Digital, which took place on June 22, 2026. As a result of this strategic move, a new specialized division — Franklin Crypto — has been created, which will be responsible for managing digital assets. This marks not just an expansion, but a deep integration of cryptocurrency strategies into the structure of a traditional financial giant.
Now, all liquid cryptocurrency strategies previously managed through CoinFund are moving under the direct control of Franklin Templeton. The company, which manages $1.78 trillion in assets (as of May 31, 2026), will directly invest its own capital in these strategies. This confirms the company's long-term plans, which have been experimenting with blockchain technologies since 2018, including launching one of the first funds in the U.S. to use public blockchains for operations and recording ownership rights.
Key Team of the New Division
Christopher Perkins has been appointed head of Franklin Crypto, and Seth Ginns has taken the position of investment director. They work in partnership with Franklin Templeton Digital Assets veteran Tony Pecora. The division reports to Sandy Kaul, head of innovation. CEO Jenny Johnson emphasized that the experience of the 250 Digital team enhances the company's capabilities in the digital assets space and places Franklin Templeton among the few global managers with their own team for institutional cryptocurrency strategies.
Institutional Scale and Active Crypto Strategies
Franklin Crypto leverages the expertise of its own digital team, focusing on fundamental research, active portfolio management, and an institutional approach to risk management. The new division is aimed at institutional clients interested in active cryptocurrency strategies within a regulatory framework and broad geographic presence. It combines professional execution in the crypto market with Franklin Templeton's proven infrastructure and client base. Plans include launching active cryptocurrency strategies for institutional investors worldwide.
My analysis: This move by Franklin Templeton is a clear signal to the market. Integrating its own 250 Digital team allows the company not just to offer passive ETFs, but to create complex, actively managed products for major players. Amid growing demand from institutions, having an in-house expert center for cryptocurrencies becomes a competitive advantage that other traditional giants will be forced to catch up with.