Franklin Templeton is forming its own crypto hub: acquiring 250 Digital and launching Franklin Crypto
Asset manager Franklin Templeton, with $1.78 trillion in assets under management, has officially completed the acquisition of specialized crypto firm 250 Digital. The event took place on June 22, 2026, resulting in the creation of a new subsidiary — Franklin Crypto, which will be responsible for all digital asset operations.
Strategic Move: From Experiment to Institutional Scale
This deal, first announced on April 1, 2026, marks Franklin Templeton's transition from cautious blockchain experiments (which the company has been conducting since 2018) to a full-fledged institutional presence in the crypto market. Notably, Franklin Templeton launched one of the first U.S. funds to use public blockchains for trading operations and recording ownership rights of shares.
As part of the acquisition, the entire 250 Digital team, along with their liquid cryptocurrency strategies previously managed through CoinFund, come under the direct control of Franklin Templeton. Moreover, the company will invest its own capital in these strategies, demonstrating a high degree of confidence in the chosen direction.
Key Figures of the New Division
Christopher Perkins has been appointed head of Franklin Crypto, while Seth Ginns has become Chief Investment Officer. They will work in tandem with Franklin Templeton Digital Assets veteran Tony Pecora. The division reports to Sandy Kaul, head of innovation.
Company CEO Jenny Johnson emphasized the importance of this step, stating that the expertise and approaches of the 250 Digital team enhance Franklin Templeton's capabilities in digital assets and position the company among the few global asset managers with their own institutional cryptocurrency strategy team.
What Does This Mean for the Market?
Franklin Crypto targets institutional clients interested in active cryptocurrency strategies within a strict regulatory framework and global presence. The division combines professional execution of crypto market trades with Franklin Templeton's proven infrastructure and client base. Plans include launching active cryptocurrency strategies for institutional investors worldwide.
My comment: This is not just another acquisition, but a clear signal to the market. Franklin Templeton is creating a full-fledged "institutional bridge" between traditional finance and DeFi. Having its own active strategy team is a significant advantage over competitors, who often rely on third-party managers. We are witnessing sector consolidation, where major players are moving from passive ETF investing to active management of liquid crypto assets.