Franklin Templeton completes acquisition of 250 Digital and launches Franklin Crypto: a new phase of institutional adoption
On June 22, 2026, Franklin Templeton, an asset management company with $1.78 trillion in assets under management, officially closed the deal to acquire 250 Digital. This move marked the launch of a new specialized division — Franklin Crypto, which will directly manage digital assets and cryptocurrency strategies.
Acquisition and Integration: From CoinFund to In-House Management
Previously, 250 Digital's strategies were managed through CoinFund, but now the entire team and liquid cryptocurrency strategies are transitioning under the direct control of Franklin Templeton. The company will invest its own capital in these strategies, underscoring a long-term commitment to development in the digital assets space. It is worth noting that Franklin Templeton has been experimenting with blockchain technologies since 2018 and launched one of the first funds in the U.S. to use public blockchains for purchase and sale operations and recording ownership rights of shares.
Key Appointments at Franklin Crypto
Christopher Perkins has been appointed head of Franklin Crypto, while Seth Ginns has taken the role of Chief Investment Officer. They will work in partnership with Franklin Templeton Digital Assets veteran Tony Pecora. The division reports to Sandy Kaul, head of innovation. CEO Jenny Johnson noted: "This is an important addition for Franklin Templeton — we are delighted to welcome Chris, Seth, and the entire 250 Digital team. Their expertise and approaches enhance our capabilities in digital assets and position Franklin Templeton among the few global asset managers with their own in-house team for institutional cryptocurrency strategies."
Institutional Scale and Active Strategies
Franklin Crypto is focused on institutional clients interested in active cryptocurrency strategies, taking into account regulation and a broad geographic presence. The division combines professional execution in the crypto market with Franklin Templeton's proven infrastructure and client base. Plans include launching active cryptocurrency strategies for institutional investors worldwide. The integration strengthens the company's position — Franklin Templeton will now be able to offer sophisticated digital solutions to institutions that are increasingly allocating capital to this asset class through established asset managers.
Expert Opinion: This deal is not just another acquisition, but a strategic move that places Franklin Templeton at the forefront of institutional cryptocurrency adoption. Creating its own division with direct capital management and active strategies sends a clear signal to the market: traditional finance is moving from experimentation to full-scale integration of digital assets. This will strengthen the confidence of large investors and accelerate the legitimization of cryptocurrencies as an asset class.