Franklin Templeton completes acquisition of 250 Digital and launches Franklin Crypto: A new era of institutional crypto strategies
Asset management giant Franklin Templeton, managing $1.78 trillion, has officially completed the acquisition of 250 Digital on June 22, 2026. This move marks not just a company purchase, but the creation of a new strategic division — Franklin Crypto, which will focus on managing digital assets.
Strategic Integration: From CoinFund to In-House Management
As part of the deal, the entire 250 Digital team and their liquid cryptocurrency strategies, previously managed through CoinFund, come under the direct control of Franklin Templeton. The company will now invest its own capital in these strategies, underscoring its long-term commitment to growth in the digital assets space. It is worth noting that Franklin Templeton has been experimenting with blockchain technologies since 2018, launching one of the first funds in the U.S. to use public blockchains for operations and recording ownership rights.
Key Appointments and Structure of the New Division
Christopher Perkins has been appointed head of Franklin Crypto, while Seth Ginns has become Chief Investment Officer. They will work in partnership with Franklin Templeton Digital Assets veteran Tony Pecora. The division reports to Sandy Kaul, head of innovation. CEO Jenny Johnson emphasized that the acquisition strengthens the company's capabilities in digital assets and positions Franklin Templeton among the few global asset managers with an in-house team for institutional crypto strategies.
Institutional Scale Meets Active Crypto Strategies
Franklin Crypto leverages the expertise of Franklin Templeton's own digital team, focusing on fundamental research, active portfolio management, and an institutional approach to risk management. The new division targets institutional clients interested in active cryptocurrency strategies within a regulated framework and broad geographic presence. It combines professional execution in the crypto market with Franklin Templeton's proven infrastructure and client base. Plans include launching active cryptocurrency strategies for institutional investors worldwide.
My Analysis: This acquisition sends a clear signal to the market that traditional financial giants no longer view cryptocurrencies as a peripheral asset. The integration of 250 Digital allows Franklin Templeton not only to offer passive ETFs but also to actively manage digital portfolios, which is critical for institutional investors seeking returns amid market uncertainty. We are witnessing a consolidation of expertise that will drive a new influx of capital into the digital asset class.