Indonesia tightens regulation of crypto influencers: mandatory certification and oversight
Indonesia's financial regulator is introducing strict requirements for crypto influencers. Anyone who recommends cryptocurrencies or digital financial assets in the public sphere must now obtain an official certificate of competence. This is not just a formality — it is a direct signal to the market: the era of uncontrolled advice and unfounded predictions is coming to an end.
The new rules clearly regulate which assets can be promoted. Only those digital instruments that have been listed on authorized trading platforms are allowed to be advertised. Moreover, all advertising campaigns must be conducted exclusively through licensed financial companies and their official channels. This means that any private blogger or analyst without the appropriate status risks facing serious legal consequences.
This step is aimed at protecting retail investors, who are increasingly becoming victims of manipulative recommendations. The cryptocurrency market in Indonesia is showing steady growth, and the regulator seeks to minimize risks associated with fraud and unfair advertising. Notably, similar measures are already being discussed in several other Southeast Asian countries, indicating the formation of a global trend.
Expert opinion: The introduction of mandatory certification for crypto influencers is a logical and timely step. However, the effectiveness of these measures will directly depend on the strictness of oversight and the speed of the regulator's response to violations. Without tough sanctions, certification risks remaining merely a formal barrier that will not stop unscrupulous market participants.