Indonesia tightens rules for crypto influencers: mandatory certification and advertising control
Indonesia's financial regulator is introducing strict requirements for crypto influencers. From now on, anyone who publicly recommends cryptocurrencies or digital financial assets must undergo certification and obtain an official certificate of competence. This decision aims to increase accountability and transparency in the digital asset sector, where the influence of bloggers and opinion leaders has often remained outside the purview of regulatory bodies.
The key innovation: it is only permitted to advertise assets that have been listed on authorized trading platforms and received approval from the regulator. This means influencers will not be able to promote tokens or coins that have not undergone official verification, significantly reducing risks for retail investors. Additionally, all advertising campaigns must be conducted exclusively through licensed financial companies and their official communication channels. Any unofficial or unverified information about crypto assets will be considered a violation.
These measures are a logical continuation of Indonesia's policy to legalize and control the crypto market. The country has long sought to create a safe environment for investors, and now the focus is shifting to combating unfair advertising and manipulation. Mandatory certification is expected to weed out unprofessional advisors and raise the overall level of literacy in the community.
Analyst's comment: This is a precedent-setting step that could set a trend for other Asian countries. Indonesia is effectively acknowledging that crypto influencers have a direct impact on the market and is now demanding professional accountability from them on par with financial advisors. In the near future, we will likely see a reduction in aggressive advertising campaigns and an increase in trust in official information sources.