Indonesia tightens rules for crypto influencers: mandatory certification and advertising control
Indonesia's financial sector regulator has introduced new stringent requirements for crypto influencers. Now, any blogger or analyst recommending digital assets must obtain an official competency certificate. This decision is a logical step in combating dishonest recommendations and market manipulation.
According to the new regulation, only cryptocurrencies that have been listed on authorized trading platforms approved by the local regulator can be advertised. Moreover, all marketing campaigns must now be conducted exclusively through licensed financial companies and their official communication channels. This completely eliminates the possibility of promoting dubious projects through unofficial sources.
In practice, this means influencers will no longer be able to impunely "pump" their audience into buying little-known coins or tokens without confirmation of their legality. Indonesian authorities are clearly aiming to protect retail investors from losses caused by dishonest recommendations, while simultaneously increasing the transparency of the crypto market.
My professional perspective: This is one of the most consistent regulatory measures for crypto advertising in the Asia-Pacific region. Indonesia, possessing one of the largest digital asset markets in the region, is finally formalizing the responsibility of influencers. I believe that in the coming years, similar requirements will emerge in other countries — this is an inevitable stage of industry maturation, when marketing ceases to be the "Wild West."