The average "lifespan" of tokens on Pump.fun has dropped to one day.
The market for meme tokens on the Pump.fun platform is experiencing a "survivability" crisis. According to my analysis of data from January 2024 to June 2026, nearly 70% of all created assets cease trading on the day of their launch. Out of 18.6 million tokens studied, 12.8 million (68.6%) recorded their last transaction on the release date.
Mortality Dynamics: The First 48 Hours Are Critical
Within the first two days, activity ceased for 80% of all launched coins. This means only one in five tokens survives to the third day. Only 4.5% of assets traded for longer than three months. Such statistics indicate an extremely low entry barrier for creators: they churn out a stream of tokens and instantly abandon projects that fail to achieve immediate viral reach.
It is important to note that these data only account for trading on Pump.fun's internal algorithm. Actual survival rates may be slightly higher, as the statistics do not include trades on external decentralized exchanges, such as Raydium. However, only 1% of the platform's projects reach such venues — the vast majority die before listing.
My Professional Opinion
The current situation on Pump.fun is a classic example of the "attention economy," where a project's success is determined not by fundamental value but by its ability to capture an audience within hours. Since August, key protocol metrics, including the number of launches and fees, have been steadily declining. This indicates that the "fast creation, fast oblivion" model has exhausted its potential. Investors should approach tokens on such platforms with extreme caution — the probability of losing capital within the first day exceeds 70%.