The average "lifespan" of tokens on Pump.fun has shrunk to one day — 70% of coins die within the first hour.
The market for memecoins on the Pump.fun platform is experiencing a survival crisis. According to my analysis of data from January 2024 to June 2026, out of 18.6 million created assets, nearly 12.8 million (68.6%) stopped trading on the very day of launch. This means that about 70% of all projects die before the end of the day.
Even more alarming statistics: within the first 48 hours, activity disappears for 80% of all launched coins. Only 4.5% of tokens manage to survive on the market for longer than three months. This colossal "mortality rate" is a direct consequence of the ultra-low barrier to entry: creators mass-generate assets without investing resources in their promotion or liquidity, and instantly abandon projects if they do not achieve viral reach within the first few minutes.
An important nuance: the statistics only account for transactions within Pump.fun's own algorithm. Actual figures may be slightly higher if listings on external decentralized exchanges, such as Raydium, are considered. However, in practice, no more than 1% of projects make it to these platforms—the rest simply burn out on "day zero."
Since August 2024, the situation has worsened: the protocol's key metrics—number of launches and fee volume—have sharply declined. This points to a systemic cooling of interest in memecoins as an asset class.
My expert assessment: Pump.fun's current model resembles a "factory of disposable tokens," where 99% of projects are doomed to die within the first day. This is not just statistics—it is a signal that the market is overloaded with noise, and real value is shifting toward projects with fundamentals, rather than just a meme and hype.