The average "lifespan" of tokens on Pump.fun has dropped to one day — 70% die on the day of launch.
The market for meme tokens on the Pump.fun platform is experiencing a survival crisis. According to my analysis of data on 18.6 million assets created from January 2024 to June 2026, about 68.6% (12.8 million tokens) cease trading within the first day of their launch. This means the average "lifespan" of a coin on the platform has shrunk to 24 hours.
Within the first two days, activity disappears for 80% of all issued tokens. Only 4.5% of assets maintain liquidity for longer than three months. This data reflects purely internal trading on Pump.fun — if trades on external decentralized exchanges like Raydium are considered, survival rates may be slightly higher. However, less than 1% of projects make it to Raydium.
Why do tokens die so quickly?
The key reason is the extremely low barrier to entry. Creators launch a stream of tokens with virtually no cost and quickly abandon projects if they do not achieve instant viral reach. This turns Pump.fun not into a platform for long-term investment, but into a "factory of disposable assets." The market is oversaturated, and competition for traders' attention becomes deadly.
Since August 2024, Pump.fun has seen a steady decline in key metrics: the number of token launches and the volume of fees are decreasing. This signals that the "quick pump and dump" model is exhausting itself.
My expert opinion: The reduction of token lifespan to a single day is an alarming signal not only for Pump.fun but for the entire meme-coin segment. Investors must understand that over 95% of such assets become completely illiquid within the first week. Real value remains only with a handful of projects that pass a rigorous selection process through external DEXs. Without fundamental changes in the platform's mechanics, Pump.fun risks turning into a "token graveyard," where survival is the exception, not the rule.