Analysts have recorded a record "mortality rate" for tokens on Pump.fun: 70% die on the first day.
The market for meme tokens on the Pump.fun platform is experiencing an unprecedented survival crisis. According to my analysis of data from January 2024 to June 2025, about 70% of all tokens created on this platform stop trading on the day of their launch. This is an alarming signal for investors chasing quick profits.
Of the 18.6 million assets issued during this period, a colossal 12.8 million (or 68.6%) recorded their last transaction exactly on the day of their debut. If the time horizon is extended to two days, the picture becomes even more depressing: activity ceases for 80% of all launched coins. Only a meager 4.5% of projects manage to survive longer than three months.
The reason for such a high "mortality rate" lies in the very architecture of Pump.fun. The low barrier to entry, allowing anyone to create a token in seconds, has turned the platform into a conveyor belt of disposable assets. Creators, not seeing instant viral reach, simply abandon the project and move on to the next. This is a classic "spray-and-pray" strategy, where success is measured not by quality but by the number of attempts.
It is important to note that the statistics only account for trading within the Pump.fun algorithm. Actual figures may be slightly higher, as the data does not include transactions on external decentralized exchanges such as Raydium. However, only about 1% of projects make it to these platforms, making the margin of error minimal.
Since August 2024, Pump.fun has seen a steady decline in key metrics — the number of token launches and the volume of fees. This suggests that investors are beginning to recognize the risks and lose interest in a model where 99% of projects are doomed to instant death.
My professional opinion: The current situation on Pump.fun is a classic example of a "market for lemons," where unscrupulous issuers crowd out quality projects. Until the platform introduces verification mechanisms or minimum liquidity requirements, the "average lifespan" of a token will be measured in hours, not days. Investors should approach assets with such a short life cycle with extreme caution.