Trump's Projects: Why Investing in Them Is a Guaranteed Path to Losing Capital
Financial assets associated with Donald Trump's brand represent an extremely risky instrument for investors. My analysis shows that the president's high-profile name is primarily used to attract retail capital, rather than to create sustainable value. Early participants and insiders are locking in profits, while ordinary buyers are left with losses of 90-99%. This is a classic pump-and-dump scheme, and here is the evidence.
TRUMP Memecoin: A 97.7% Decline
The token was launched on the Solana blockchain a few days before the inauguration in January 2025. The asset's price dynamics speak for themselves: the peak price was $75.35, and the current price is around $1.7. This is a collapse of 97.7% from the all-time high. Insiders and early buyers successfully cashed out, leaving retail investors, including many supporters of the MAGA movement, with completely devalued assets.
MELANIA Memecoin: A 99.45% Collapse
The token entered the market immediately after the release of TRUMP and followed the same fate. The all-time high was recorded at $13.73, and the current price is around $0.075 — a drop of 99.45%. The scenario is identical: initial hype, distribution of shares in favor of insiders, and a subsequent crash. A popular brand, close to the famous family, was used to extract millions of dollars from the pockets of retail buyers.
Trump Media & Technology Group (DJT): Down 90%
The company went public through a merger with a SPAC in March 2024. Immediately after its debut, shares traded above $79, but then corrected to $7.5 — a decline of more than 90% from the highs. The organization loses hundreds of millions of dollars annually with minimal revenue figures. The market valuation was sustained solely by political hype, which the real business was never able to justify.
American Bitcoin Corp (ABTC): Down 95%
Eric Trump and Donald Trump Jr. own approximately 20% of the company through the deal structure. The organization entered the public market through a series of mergers, obtained a listing on the Nasdaq exchange, and holds thousands of bitcoins on its balance sheet. However, the 52-week high was $14.52, and the current price is around $0.74, representing a drop of approximately 95%. The structure allowed Trump's sons to successfully monetize their stake through the public market, while ordinary shareholders suffered serious financial losses.
Historical Context: A Pattern, Not a Coincidence
Similar examples can easily be found in the distant past. The Trump Taj Mahal casino opened in April 1990 and filed for bankruptcy in July 1991. Trump Plaza and Trump Castle went through similar procedures in 1992, and the Trump Hotels holding company in 2004 and 2009. In 2016, a fraud lawsuit over the Trump University case had to be settled for $25 million. The long list of failed commercial ventures also includes Trump Steaks, Trump Airlines, Trump Shuttle, and Trump Vodka.
Donald Trump himself has never personally gone through bankruptcy proceedings — all legal processes concerned only his companies, while numerous creditors and partners suffered colossal losses.
Analyst's Comment: Investing in projects under the Trump brand is not just a high risk, but a practically guaranteed path to capital loss for retail investors. The scheme is always the same: attracting funds through a high-profile name, enriching insiders, and a subsequent crash. In my opinion, calling such investments financial "suicide" is not an exaggeration, but a statement of fact, confirmed by years of history.