Investments in Trump's crypto projects: why this is a trap, not an opportunity
Analyzing the current state of the market, I come to a disappointing conclusion: virtually all digital assets associated with Donald Trump's brand are showing catastrophic performance. These are not just failed projects — they are classic pump-and-dump schemes, where the majority of retail investors are left with devalued tokens, while insiders lock in profits. According to my data, losses for ordinary participants in such projects reach 90–99%.
TRUMP Memecoin: Collapse of 97.7%
The token was launched on the Solana blockchain a few days before the president's inauguration in January 2025. The dynamics of its value speak for themselves: the peak price was $75.35, and the current price is around $1.7. This is a drop of 97.7% from the all-time high. Early buyers and insiders successfully cashed out, while retail investors, including many supporters of the MAGA movement, were left with completely devalued assets. This is pure manipulation, where a high-profile name is used solely to attract capital.
MELANIA Memecoin: Decline of 99.45%
The token appeared on the market immediately after the release of TRUMP. Its all-time high was $13.73, and the current price is around $0.075. A decrease of 99.45%. The scenario is absolutely identical: initial hype, distribution of shares in favor of insiders, and then a collapse. The family brand was essentially used to extract millions of dollars from the pockets of retail buyers before a massive coin dump.
Trump Media & Technology Group (DJT): Down 90%
The company went public through a merger with a SPAC in March 2024. Shortly after its debut, shares traded above $79, but the price has now corrected to $7.5 — a decline of more than 90% from the highs. The organization loses hundreds of millions of dollars annually with minimal revenue. The market valuation was sustained for a long time solely by political hype, which the real business has failed to justify.
American Bitcoin Corp (ABTC): Drop of 95%
Eric and Donald Trump Jr. own about 20% of the company through the deal structure. The organization entered the public market through a series of mergers, got listed on Nasdaq, and holds thousands of bitcoins on its balance sheet. Stock financial indicators: 52-week high — $14.52, current price — around $0.74, drop from the recent peak — approximately 95%. The structure allowed Trump's sons to successfully monetize their stake, while ordinary shareholders once again suffered significant losses.
Historical Context: A Pattern, Not a Coincidence
Similar examples can easily be found in the distant past. The Trump Taj Mahal casino opened in April 1990, and by July 1991, it had filed for bankruptcy. Trump Plaza and Trump Castle went through similar procedures in 1992, and the Trump Hotels holding company in 2004 and 2009. Later, in 2016, a high-profile fraud lawsuit over the Trump University case had to be settled for $25 million. The long list of failed commercial ventures also includes Trump Steaks, Trump Airlines, Trump Shuttle, and Trump Vodka.
Donald Trump himself has never personally gone through bankruptcy proceedings. All legal processes concerned only his companies, while numerous creditors and partners incurred colossal losses.
My analysis shows: investing in Trump projects is not just a risk, but a practically guaranteed path to losing capital. History teaches us that the Trump brand is not a business, but a mechanism for extracting funds from retail investors. I would call it financial "suicide" for those who do not account for these systemic risks.