Trump's Memecoins and His Business: Why Retail Investors Always Lose
Financial assets associated with Donald Trump's brand are a classic case of a high-profile name being used solely to attract capital from small investors. My analysis shows that every single crypto project and public company affiliated with the 47th President of the United States follows the same destructive pattern: early insiders lock in profits, while retail buyers are left with devalued assets, losing between 90% and 99% of their investments.
TRUMP Memecoin: 97.7% Collapse
The token was launched on the Solana blockchain a few days before the inauguration in January 2025. The price dynamics are as follows:
| Metric | Value |
| Peak Price | $75.35 |
| Current Price | Around $1.7 |
| Decline Magnitude | 97.7% from peak |
This is a pure pump-and-dump scheme. Early buyers, along with insiders, successfully cashed out, while retail investors, many of whom were supporters of the MAGA movement, were left with completely devalued digital assets.
MELANIA Memecoin: Minus 99.45%
The token hit the market immediately after the release of TRUMP. Its all-time high was $13.73. As of today, the price is around $0.075, representing a drop of 99.45%. The scenario is absolutely identical: initial hype, distribution of shares in favor of insiders, and a subsequent crash. A popular brand, close to the famous family, was effectively used to extract millions of dollars from the pockets of retail buyers before a massive coin dump.
Trump Media & Technology Group (DJT): -90%
The company went public via a merger with a SPAC in March 2024. Shortly after its stock market debut, the security traded above $79. The price has now corrected to $7.5 — a decline of more than 90% from its highs. The organization loses hundreds of millions of dollars annually with minimal revenue figures. For a long time, its market valuation was sustained solely by political hype, which the actual business ultimately failed to justify.
American Bitcoin Corp (ABTC): -95%
Eric Trump and Donald Trump Jr. own approximately 20% of the company through the deal structure. The organization entered the public market through a series of mergers, obtained a listing on the Nasdaq exchange, and holds thousands of bitcoins on its balance sheet. 52-week high: $14.52. Current price: around $0.74. The decline from the recent peak is approximately 95%. The structure allowed Trump's sons to successfully monetize their stake through the public market, while ordinary retail shareholders once again suffered serious financial losses.
Historical Context: A Pattern, Not a Coincidence
Similar examples are easily found in the distant past. The famous Trump Taj Mahal casino opened in April 1990, and by July 1991, it had filed for bankruptcy. Trump Plaza and Trump Castle went through similar procedures in 1992, and the Trump Hotels holding company did so in 2004 and 2009. Later, in 2016, a high-profile fraud lawsuit regarding Trump University had to be settled for $25 million. The long list of failed or closed commercial ventures also includes Trump Steaks, Trump Airlines, Trump Shuttle, and Trump Vodka.
Donald Trump himself has never personally gone through bankruptcy proceedings. All legal processes concerned only his companies, while numerous creditors and partners incurred colossal losses.
My conclusion as an analyst: investments in projects affiliated with the Trump brand can confidently be called financial "suicide." The historical pattern leaves no room for illusions: the high-profile name serves as bait for retail capital, which is systematically destroyed in favor of insiders. This is not just a risk — it is a predictable model of redistributing funds from small investors to the organizers.