Vanguard is seeking a top manager for its crypto strategy: a shift in direction for $12 trillion
The world's second-largest asset manager, Vanguard, has officially begun searching for a head of digital assets strategy. This is a landmark event for the industry, given that the company had previously expressed skepticism about bitcoin and cryptocurrencies in general.
According to the published job posting, the new top manager will be responsible for developing the crypto direction, including interaction with regulators and key industry players. Key tasks include participating in the formation of market standards and developing a long-term strategy for digital assets. This indicates that Vanguard views cryptocurrencies not as a temporary trend, but as a full-fledged asset class for an institutional portfolio.
As a reminder, at the end of 2025, Vanguard's assets under management amounted to approximately $12 trillion. The company had previously criticized bitcoin, calling it an "immature asset" and refusing to include crypto ETFs in its offerings. Now we are witnessing a radical shift in direction.
My comment: The opening of such a position at Vanguard is a powerful signal for the market. If a company with $12 trillion under management begins to systematically approach digital assets, it could trigger a wave of similar actions from other conservative giants. The only question is how quickly Vanguard can adapt its infrastructure and overcome internal resistance from legacy approaches.