Crypto news

18.07.2026
19:53

Apple vs. Nvidia: The Battle for the Trillion-Dollar Throne and What Comes Next

During Friday's trading, Apple briefly overtook Nvidia as the world's most valuable company. AAPL's market capitalization peaked at $4.92 trillion compared to NVDA's $4.86 trillion. Although leadership quickly returned to Nvidia, the gap between the giants has narrowed to its smallest in recent months, signaling a shift in market sentiment.

Apple shares surged 1.76% to an all-time high of $333.26, while Nvidia shares fell 2.40% to $207.40. The battle for the top spot has become the most intense since the start of the year, and the key question now is whether the iPhone giant can hold onto the lead.

Divergence of Mega-Capitalizations

The dynamics of the two titans differ drastically. Over the past week, AAPL has gained over 7%, while NVDA has lost nearly 4% over the month amid profit-taking by investors following a historic rally. The Nasdaq 100 heatmap vividly illustrates this contrast: Apple is one of the few mega-cap companies in the green, while the entire chip sector has come under pressure. Alphabet fell 4.44%, Broadcom dropped 5.03%, and AMD lost 5.33%, amplifying the broader sell-off in AI stocks that began in early July.

Apple is betting on different growth drivers: strong demand for the iPhone 17 and record performance from its services division, which generated $30.98 billion last quarter. Shares already hit an all-time high in early July amid an AI memory shortage, as buyers shifted to the premium segment. For Nvidia, growth rates continue to accelerate: quarterly revenue reached $81.6 billion, up 85.2% year-over-year. The data center segment grew 199% as major players ramp up capacity for artificial intelligence.

Meanwhile, there are no signs of declining demand in the fundamentals. The Blackwell 300 platform continues to gain traction, and TSMC raised its forecast, indicating a steady flow of orders for AI chips. Investors are taking profits after historic growth, even though NVDA's business is accelerating.

Apple's July 30 Report Could Decide the Fate of the Throne

The next market trigger will come from Apple. The company reports on July 30, while Nvidia will release its results only on August 26. Until then, Apple will have a month to shape the information narrative, while Nvidia will remain influenced by overall market sentiment. Analysts will focus on services growth, revenue from China, and early signals about the iPhone 18. Last quarter, revenue in the region was $25.53 billion, and on Polymarket, the probability of an iPhone 18 announcement this year is estimated at 96%.

Company valuations shape investor choices. Nvidia trades at roughly 22 times forward annual earnings, with a PEG ratio of 0.6 and a target of $91 billion in quarterly revenue. Gross margin remains around 75% — much higher than Apple's approximate 49%. Apple commands a multiple closer to 32. This premium is justified by eight consecutive quarters of earnings per share growth, a new $100 billion buyback, and a $30 billion deal with Broadcom that strengthens its position in the chip segment.

The situation among the leaders behind Apple and Nvidia is also changing rapidly: Micron's market cap growth in June confirmed this. Meanwhile, the gap between the third-place company, Alphabet, and the leaders is over one and a half trillion dollars.

Technical Outlook: AAPL Breaks Through $315

On the daily chart, Apple shares hit new all-time highs on Thursday and Friday — the latest peak recorded at $334.68. The price has been rising almost without pause since late June. On Thursday, Apple broke through the key resistance level of $315. This level had capped gains in May and mid-July, and it could now act as support during potential pullbacks. The upward move began after a bounce from the $275-280 zone on June 26. This range had been resistance since February, and a successful test gave bulls confidence for a new wave of growth.

The move is supported by momentum. The daily RSI has risen above 70, indicating a clear dominance of bulls, though such high levels could signal a possible local correction.

Whether Apple can maintain its leadership will become clear after the July 30 report. Strong results in the Services and China segments could solidify its success. But if weaknesses emerge, Nvidia will have a chance to surge ahead again before its August report.

My analysis: The battle for the trillion-dollar throne is not just a numbers game but a reflection of shifting market priorities. Investors are tired of the endless AI stock rally and are seeking refuge in stable services giants. However, fundamentally, Nvidia looks undervalued given its current growth rates, and the August report could act as a catalyst for a new upward move.