BingX has completed a large-scale campaign for the 2026 World Cup: how sports and cryptocurrencies united the global community
The major cryptocurrency exchange and Web3 and AI company BingX has summarized the results of its large-scale campaign timed to the 2026 FIFA World Cup. This initiative became a vivid example of how digital assets and sports can create a unique user experience, uniting fans around the world.
As part of the campaign, the platform engaged several regions simultaneously, combining online activities with local events. The key element was the event trading platform EventX, which allowed users to directly participate in the tournament. During the campaign, traders participated in more than 200 prediction markets dedicated to match outcomes, tournament progress, and player achievements. The total trading volume on EventX exceeded 14 million USDT — a clear indicator of growing interest in interactive scenarios based on real events.
Synergy of Sports, Content, and Technology
BingX also actively developed partnerships with influencers. As part of the Copathon project, the platform collaborated with Brazilian content creator Jon Vlogs, who hosted live streams from a mobile RV throughout the tournament. The combination of football content, educational materials about cryptocurrencies, prize giveaways, and direct audience interaction significantly expanded the campaign's reach among younger audiences.
In an offline format, BingX organized eight fan viewing parties for matches in Latin American countries. These events brought together local football communities around shared game screenings, exclusive branded merchandise, and real-time rewards. Each goal scored by supported teams unlocked access to BingX vouchers for participants, turning key match moments into collective celebrations.
"The World Cup is one of the most significant global events that unites millions of people regardless of geography and language," noted Pablo Monti, official representative of BingX. "Continuing to develop the company's leadership in sports partnerships, we also had the opportunity to show how digital technologies, local communities, and sports culture can come together to create a truly meaningful user experience."
It is worth recalling that since 2024, BingX has been the general partner of Chelsea FC, and in 2026 became the first official cryptocurrency exchange partner of Scuderia Ferrari HP. Founded in 2018, the exchange serves over 40 million users worldwide and ranks among the top five global crypto exchanges by derivatives trading volume.
Analytical commentary: The BingX campaign is not just a marketing move, but a strategic step toward integrating crypto tools into mainstream culture. Using event trading (EventX) to engage audiences in sports sends a strong signal to the market: the future of cryptocurrencies lies not only in speculation but also in creating real value through global events. The trading volume of 14 million USDT proves that users are ready to perceive such tools as a full-fledged entertainment and financial product.