BingX summarizes the results of a large-scale campaign for the 2026 World Cup: football, crypto trading, and community unification
The major cryptocurrency exchange BingX has completed its ambitious marketing campaign timed to the 2026 FIFA World Cup. This was not just a set of activities, but a well-thought-out strategy to unite global football fans and the crypto community, implemented through a series of unique offline and online events.
The campaign covered several regions of the world. A key element was the integration of the interactive trading platform EventX, allowing users to trade based on the outcomes of real sports events. During the tournament, participants showed tremendous activity, making trades on more than 200 prediction markets, including match results, tournament progress, and player achievements. The total trading volume on EventX during the campaign exceeded 14 million USDT. This figure is a clear confirmation of the growing demand for interactive trading tools tied to real events, rather than just the volatility of crypto assets themselves.
To attract a younger audience, BingX launched the Copathon project in partnership with Brazilian influencer Jon Vlogs. A series of live streams from a mobile RV combined football content, educational materials about cryptocurrencies, prize giveaways, and direct interaction with the audience. This format allowed for a significant expansion of reach and introduced the crypto world to those who were previously far from this sphere.
The offline component deserves special attention. Fan parties for watching matches together were organized in eight Latin American countries. Each goal scored by supported teams was converted into bonuses and vouchers for participants, turning key moments of the game into a shared celebration. This approach is an excellent example of how to effectively gamify the user experience, stimulating both sports interest and platform engagement.
"The World Cup is one of the most significant global events that unites millions of people regardless of geography and language," noted Pablo Monti, official representative of BingX. "Continuing to develop the company's leadership in sports partnerships, we also had the opportunity to show how digital technologies, local communities, and sports culture can come together, creating a truly meaningful user experience."
About BingX
Founded in 2018, BingX is a leading crypto exchange and company in the Web3 and AI sectors, serving over 40 million users worldwide. Ranking among the top five global exchanges by derivatives trading volume and being one of the pioneers of copy trading, the platform offers a wide range of products: futures and spot trading, TradFi solutions, and innovative AI-based tools. Since 2024, BingX has been the general partner of Chelsea FC, and since 2026, the first official crypto exchange partner of Scuderia Ferrari HP.
Analyst's opinion: This campaign clearly demonstrates where the industry is heading. The integration of sports and crypto trading through event markets (EventX) is not just marketing, but the creation of a new asset class. Users get the opportunity to monetize their knowledge of sports, while exchanges attract a huge audience that might have previously ignored cryptocurrencies. I expect such hybrid formats to become the new standard for major platforms.