BingX summarizes the results of its large-scale campaign for the 2026 World Cup: how the crypto exchange united football and Web3
The cryptocurrency exchange BingX, actively developing in the Web3 and artificial intelligence sectors, has completed its global campaign timed to the 2026 FIFA World Cup. As part of this initiative, the platform acted as a bridge connecting digital assets and mass sports, creating a unique ecosystem for fans worldwide. The campaign was built on several key pillars: interactive trading tools, partnerships with content creators, and offline events for local communities.
The central element of the strategy was the EventX platform, allowing users to trade based on the outcomes of real sports events. During the tournament, over 200 prediction markets were launched, covering match results, tournament progress, and individual player achievements. The total trading volume on EventX exceeded 14 million USDT — a clear indicator of the growing audience interest in interactive scenarios where cryptocurrency tools intertwine with real-world events.
From Online to Offline: How BingX United Communities
Particularly noteworthy is the collaboration with Brazilian influencer Jon Vlogs as part of the Copathon project. A series of live streams from a mobile motorhome, combining football content, educational materials about cryptocurrencies, and prize giveaways, significantly expanded the campaign's reach among younger audiences. This is a classic example of how a well-structured partnership with local content creators can strengthen a brand in a specific region.
The offline format was also utilized to the fullest. BingX organized eight fan parties in Latin American countries for joint match viewings. Participants received exclusive branded merchandise and platform vouchers, and each goal scored by the supported team turned key match moments into collective celebrations. This approach demonstrates that the crypto industry is no longer exclusively digital — it is entering the real world, embedding itself into cultural and sports traditions.
"The World Cup is one of the most significant global events, uniting millions of people regardless of geography and language. While continuing to develop the company's leadership in sports partnerships, we also had the opportunity to show how digital technologies, local communities, and sports culture can come together, creating a truly meaningful user experience," noted Pablo Monti, official representative of BingX.
Strategic Context and Conclusions
It is worth recalling that BingX, founded in 2018, ranks among the top 5 global crypto exchanges by derivatives trading volume and serves over 40 million users. The platform is a pioneer in copy trading, and its ecosystem includes futures and spot trading, TradFi solutions, and AI tools. Since 2024, the exchange has been the general partner of Chelsea Football Club, and since 2026, the first official crypto exchange partner of Scuderia Ferrari HP.
My expert assessment: This campaign is not just a one-off activity but part of a well-thought-out long-term strategy to integrate cryptocurrencies into mainstream culture. The trading volume of 14 million USDT on EventX and the geographic reach of offline events show that BingX has found the right balance between gamifying trading and genuinely engaging the audience. For the industry, this is a signal: sports partnerships are no longer just sponsorship contracts — they are becoming full-fledged tools for attracting and retaining users.