Jeff Bezos has set his sights on Liverpool: a $6 billion deal could be closed this week
Amazon shares are trading near all-time highs, and its founder Jeff Bezos, according to my data, is one step away from acquiring a significant stake in the English football club Liverpool. We are talking about a package exceeding 30% of shares.
Fenway Sports Group (FSG), which controls the club, could officially announce the deal as early as this week. In my estimation, the total value of Liverpool is currently around $6 billion. This means Bezos's investment could reach nearly $2 billion — an unprecedented case for a private entry into English football.
A consortium with heavyweights
The deal is taking place within a consortium managed by Amit Bhatia — the son-in-law of steel billionaire Lakshmi Mittal, who previously owned a stake in Queens Park Rangers. The group also includes Eduardo Saverin, co-founder of Facebook, whose fortune is estimated at over $32 billion. Bezos himself, according to Forbes, has a fortune exceeding $280 billion.
This is not the first interest in Liverpool from such investors. Just a month ago, FSG confirmed negotiations with a consortium about strategic investments in a minority stake. However, the current scale — more than a third of the club — suggests that the new partners are aiming not just for passive income, but for real influence.
From $300 million to $6 billion: the evolution of an asset
FSG acquired Liverpool in 2010 for just £300 million. In 2023, Dynasty Equity bought a small stake, valuing the club at $4.5 billion. Now, the $6 billion valuation sums up 16 years of successful management and commercial growth. This is a classic example of how a sports asset transforms into a highly liquid investment instrument.
For Bezos, this is his first public foray into football deals, and it signals an important trend: the world's largest capitals view sports as an independent asset class. Liverpool is currently going through a transitional period — after the dismissal of coach Arne Slot and the loss of winger Mohamed Salah, the club finished only fifth last season, making its valuation more attractive for entry.
Amazon shares: context for the deal
Against this backdrop, Amazon shares are trading at $274.48, showing growth of 24.2% over the year and 18.65% since January. The company's market capitalization exceeded $3 trillion for the first time on August 3, although it did not hold at that level. Growth is driven by the AWS cloud business, and analysts are raising target prices up to $400.
It is telling that Bezos completed a pre-planned sale of Amazon shares worth $4 billion — the deal was announced eight months ago, which rules out speculative undertones. This is a pure portfolio rebalancing in favor of a new asset.
My view: the entry of figures like Bezos and Saverin into Liverpool is not just a purchase of a football club, but a bet on the global monetization of sports media rights and brands. For the crypto industry, this is also a signal: institutional money is seeking new niches, and tokenized assets, including sports-related ones, could become the next big trend. Watch whether the new partners become passive observers or begin a fight for full control — the club's future depends on it.