Bezos and a consortium of investors are ready to enter the capital of Liverpool: the club's valuation has reached $6 billion.
Amazon shares are trading near all-time highs, and the company's founder, Jeff Bezos, is, according to my information, one step away from acquiring a significant stake in the English football club Liverpool. We are talking about a stake exceeding 30%, which would become one of the largest deals in the history of sports investing.
Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. According to information I received from informed sources, the consortium's stake will exceed 30%, and the club itself is valued at approximately $6 billion. This is a significant step forward compared to the previous valuation.
Consortium structure and key figures
The syndicate is managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously owned a stake in the Championship club Queens Park Rangers, which speaks to his experience in the football industry. Also in the same group as Bezos is Eduardo Saverin, the 44-year-old co-founder of Facebook, who previously participated in an unsuccessful attempt to acquire London's Chelsea at auction in 2022.
The financial capabilities of the participants are impressive: Bezos's fortune, according to Forbes estimates, exceeds $280 billion, and Saverin's capital is more than $32 billion. This is not just an investment, but a strategic alliance of the largest technological figures of our time. Last month, FSG officially confirmed the consortium's interest in Liverpool, stating its intention to invest in a minority stake.
Historical context and valuation
FSG acquired Liverpool for £300 million in 2010. In 2023, Dynasty Equity bought a small stake, with the club then valued at over $4.5 billion. The new valuation of $6 billion sums up 16 years of profitable club operations, demonstrating an impressive increase in the value of the asset.
For Bezos, this is his first public deal in the football sphere, which highlights a paradigm shift: large investors are increasingly viewing sports clubs as an independent investment asset capable of generating stable income and diversifying a portfolio. Liverpool is currently going through a transitional period — the club dismissed coach Arne Slot and lost winger Mo Salah. In the 2024–2025 season, the team became Premier League champions, but in the following one dropped to fifth place.
Amazon shares and market context
On Friday, Amazon's quotes closed at $274.48, showing a rise of 0.82% for the day. Over the year, the shares have risen by 24.2%, and since January — by 18.65%. The company's capitalization exceeded $3 trillion for the first time on August 3, but the record lasted only a day. Amazon is now worth approximately $2.96 trillion, and the 52-week high is $287.2.
The rise in quotes was driven by the cloud service Amazon Web Services. Analysts have raised target prices, and the most optimistic estimate has reached $400. Bezos completed a planned sale of Amazon shares worth $4 billion this month — he filed the application eight months ago, so the deal was planned rather than speculative. Crypto traders can monitor such operations on-chain: brokers have already begun trading tokenized US stocks.
FSG and the consortium declined to comment on the timing of the deal. The finances of football clubs came into focus after FIFA decided to sell a stake in the World Cup. In the coming days, it will become clear whether Liverpool's new partners will remain passive or begin a fight for full control of the club.
My analysis: This is a landmark deal that confirms the convergence of technological capital and traditional sports. For the cryptoasset market, this is a signal: the largest investors are seeking new asset classes, and the tokenization of sports clubs could become the next trend. Watch developments closely — if the deal goes through, it could open the floodgates for institutional investment in the sports industry through blockchain tools.