Crypto news

Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark deal outside the technology sector. The matter concerns the acquisition of a significant stake in the English football club Liverpool. According to my data, a consortium that includes Bezos is close to purchasing more than 30% of the Merseyside giants' shares.

Fenway Sports Group (FSG), the club's current owner, could announce the deal as early as this week. Liverpool's valuation in the negotiations reaches $6 billion, which in itself is an important marker of the state of the sports assets market. It is worth noting that in 2010 FSG acquired the club for just 300 million pounds, and in 2023, when Dynasty Equity bought a minority stake, the valuation was above $4.5 billion. Thus, the potential deal with the Bezos consortium draws a line under 16 years of successful capitalization.

Who stands behind the consortium?

The syndicate is managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, co-founder of Facebook, who unsuccessfully attempted to acquire London's Chelsea in 2022. Bezos's fortune is estimated at more than $280 billion, while Saverin's exceeds $32 billion.

FSG had already confirmed interest in Liverpool from such a consortium as early as last month. Bezos has had no public ties to football deals before, and his appearance here is a powerful signal that the world's largest investors view sports as an independent investment asset capable of generating stable returns.

It is important to understand the context: Liverpool is going through a transitional period. The club parted ways with coach Arne Slot and winger Mohamed Salah. After winning the championship in the 2024–2025 season, the team dropped to fifth place in the Premier League. This creates both risks and opportunities for new owners, who may want not just to passively observe but to actively influence management.

Against the backdrop of this news, Amazon shares continue to rally. On Friday, quotes closed at $274.48, gaining 0.82% for the day. Over the year, the stock has risen by 24.2%, and the company's market capitalization exceeded $3 trillion for the first time on August 3, albeit briefly. Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2. The growth is supported by the AWS cloud division: analysts are raising target prices, with the most optimistic forecasts reaching $400.

Financial flows in football also came into focus after FIFA's decision to sell a stake in the World Cup. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.

My view: Bezos's entry into football is not just a billionaire buying a toy. It is asset diversification amid a possible correction of technology giants. For the crypto industry, this is also an indirect signal: traditional giants are seeking new asset classes, and the tokenization of sports rights could become the next logical step in this race.