Jeff Bezos enters the game: consortium of billionaires claims a third of "Liverpool"
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark deal outside the tech sector. This involves acquiring a significant minority stake in the legendary English football club Liverpool.
According to my information, Fenway Sports Group (FSG), the club's current owner, could announce the deal as early as this week. An investor consortium, which includes Bezos, is vying for a stake exceeding 30%. The club itself is valued at approximately $6 billion, making this one of the largest deals in the history of football investments.
Consortium structure and key players
The syndicate is managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in Championship club Queens Park Rangers. Alongside Bezos, his consortium partner will be Eduardo Saverin, the 44-year-old co-founder of Facebook, who unsuccessfully attempted to acquire London club Chelsea in 2022.
The group's financial strength is beyond doubt: Bezos's fortune is estimated at over $280 billion, while Saverin's exceeds $32 billion. FSG has already confirmed interest in investments from this consortium, noting that it concerns "strategic investments in a minority stake."
Historical context and valuation
FSG acquired Liverpool in 2010 for £300 million. Since then, the club has grown significantly in value: in 2023, when Dynasty Equity purchased a small stake, the valuation reached $4.5 billion. The current price of $6 billion caps 16 years of profitable operations and reflects the growing interest of major investors in sports assets as an independent investment class.
For Bezos, this is his first public foray into the football market. His interest signals that sports clubs are becoming an attractive asset for global elites. Liverpool is currently going through a transitional period: the club has changed managers, lost key player Mo Salah, and dropped to fifth place in the Premier League in the 2024–2025 season, making the arrival of new investors particularly timely.
Market context
Against this news backdrop, Amazon shares continue to rally. On Friday, the stock closed at $274.48, gaining 0.82% for the day. Over the past year, the shares have risen 24.2%, and since the start of January — 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, but the record lasted only a day. Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2. The growth was driven by the AWS cloud service, analysts have raised target prices, and the most optimistic estimate reaches $400.
FSG and the consortium are refusing to comment on the deal's timeline. Obviously, in the coming days we will find out whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My view: this deal is a vivid example of how global capital is flowing into sports assets, viewing them as a defensive and growing class. For crypto investors, this is also a signal: tokenization of sports assets and shares of major corporations is becoming increasingly real, and brokers are already starting to offer such instruments. Keep an eye on this trend — it could open new horizons for diversification.