Jeff Bezos has set his sights on Liverpool: the tech giant enters big-time football
Amazon shares are trading near all-time highs, and its founder Jeff Bezos is preparing to acquire a significant stake in the English football club Liverpool. We are talking about a share exceeding 30%.
Fenway Sports Group (FSG), which owns the club, could announce the deal as early as this week. According to my data, the entire valuation of Liverpool is estimated at around $6 billion, making this investment one of the largest in the history of the sports sector. The consortium leading the negotiations is headed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously owned a stake in Queens Park Rangers.
Alongside Bezos, the group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook. His fortune is estimated at over $32 billion, while Bezos's capital exceeds $280 billion. Saverin has already attempted to enter English football, participating in the unsuccessful bid to acquire London's Chelsea at the 2022 auction.
From $4.5 to $6 billion: rapid value growth
FSG bought Liverpool in 2010 for just 300 million pounds. By 2023, when Dynasty Equity acquired a minority stake, the club was valued at over $4.5 billion. The current valuation of $6 billion caps off 16 years of profitable operations and demonstrates how much the sports asset market has grown over the past decade.
Interestingly, this is Bezos's first public deal in the football sphere. His appearance in this segment is a clear signal: the world's largest investors view sports as an independent investment asset capable of generating stable income and diversifying risks.
Amazon at its peak: market cap close to $3 trillion
In parallel, Amazon shares continue to rally. On Friday, the stock closed at $274.48, gaining 0.82% for the day. Over the year, the shares have risen by 24.2%, and since the start of January — by 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, but it failed to hold that level — Amazon is now worth about $2.96 trillion, with a 52-week high of $287.2.
The main growth driver remains the cloud service Amazon Web Services. Analysts are raising target prices, with the most optimistic forecasts reaching $400 per share. Notably, Bezos this month completed a planned sale of Amazon shares worth $4 billion — the deal was scheduled eight months ago and is not speculative in nature.
My view: Bezos's entry into Liverpool is not just a billionaire buying a toy. It is a strategic bet on a global brand with enormous media reach. Given that the club is going through a transitional period after the departure of coach Arne Slot and winger Mohamed Salah, new investments could become a catalyst for serious transformation. The only question is whether the new partners will remain passive investors or begin a fight for full control. In the coming days, this will become clear.