Bezos enters the game: Amazon founder seeks a stake in Liverpool for $6 billion
Jeff Bezos, founder of Amazon, is close to acquiring a minority stake in the English football club Liverpool. The deal involves a share package exceeding 30%, which would make it one of the largest transactions in the history of global sports.
According to my information, negotiations between a consortium of investors led by Bezos and Fenway Sports Group (FSG), the club's current owner, are in the final stage. The deal could be officially announced as early as this week. The entire club is valued at approximately $6 billion under the deal, nearly double the previous valuation recorded in 2023, when FSG sold a minority stake to Dynasty Equity.
Composition of the consortium: not just Bezos
The syndicate seeking a stake in Liverpool is led by Amit Bhatia, son-in-law of steel magnate Lakshmi Mittal. Bhatia previously held a stake in London's Queens Park Rangers. Eduardo Saverin, co-founder of Facebook, whose fortune exceeds $32 billion, has also joined the group. The combined assets of the consortium members allow them not only to close the current deal but also, in the long term, to pursue full control of the club.
FSG acquired Liverpool in 2010 for a modest £300 million. Since then, the club has consistently shown financial growth, and sporting successes, including the Premier League title in the 2024–2025 season, have only increased its appeal. The current $6 billion valuation is recognition of 16 years of effective management and a powerful brand that continues to generate profit even during the transitional period following the departure of coach Arne Slot and winger Mo Salah.
Amazon shares at all-time highs
Notably, the news of the deal coincided with a peak in Amazon's market capitalization. On Friday, the company's shares closed at $274.48, up 0.82% for the day. Over the past year, the stock has risen 24.2%, and since the start of the year, 18.65%. Market capitalization has approached $3 trillion, just slightly below the record level reached on August 3. Growth is supported by the powerful AWS cloud division, and analysts are raising target prices, some of which reach $400.
Bezos completed a planned sale of Amazon shares worth $4 billion, having filed the request eight months ago. This was planned diversification rather than a speculative move, confirming his long-term interest in new assets.
My view: Bezos's entry into football is not just a billionaire buying a toy. It is a signal that the world's largest investors view sports clubs as a highly liquid and growing asset class. For Liverpool, this means not only an influx of capital but also potential access to Amazon's technology in analytics and digital platforms, which could give the club a competitive advantage for decades to come. The only question is whether the new partners will remain passive observers or begin a fight for full control.