Jeff Bezos has set his sights on Liverpool: a $6 billion deal changes the game in sports investment.
Amazon shares are trading near all-time highs, and company founder Jeff Bezos, according to my information, is one step away from acquiring a significant stake in the English football club Liverpool. We are talking about a stake exceeding 30%, with the club itself valued at approximately $6 billion. This is not just another celebrity deal—it is a signal of a fundamental shift in the perception of sports assets as highly liquid investment instruments.
A consortium with heavyweights
The deal, which could be announced as early as this week, is being managed by Fenway Sports Group (FSG). The syndicate is led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously held a stake in Queens Park Rangers. Joining Bezos in the same group is Eduardo Saverin—the 44-year-old co-founder of Facebook, who in 2022 already attempted to acquire London's Chelsea. Bezos's net worth is estimated at $280 billion, while Saverin's stands at $32 billion. The financial power of this group leaves no doubt about the seriousness of their intentions.
FSG acquired Liverpool for £300 million in 2010. In 2023, Dynasty Equity bought a small stake, valuing the club at $4.5 billion. The current valuation of $6 billion is the result of 16 years of profitable work. For comparison: Bezos previously had no public ties to football deals, which makes this move even more telling.
The state of the club and the market
Liverpool is going through a transitional period: the club dismissed manager Arne Slot and lost winger Mohamed Salah. In the 2024–2025 season, the team became Premier League champions, but in the following season dropped to fifth place. Nevertheless, interest from investors like Bezos suggests that they see the club not just as a sports project, but as a standalone investment asset with enormous growth potential.
Against the backdrop of this news, Amazon shares continue to rally. On Friday, quotes closed at $274.48, gaining 0.82% for the day. Over the year, the stock has risen 24.2%, and since January—18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, but the record lasted only a day. Amazon is now worth approximately $2.96 trillion, with a 52-week high of $287.2. The growth was driven by the AWS cloud service, and analysts have raised target prices, with the most optimistic reaching $400.
It is worth noting that Bezos this month completed a planned sale of Amazon shares worth $4 billion. He filed the request eight months ago, so the deal was planned rather than speculative. FSG and the consortium declined to comment on the timing of the deal. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My view: This is a classic example of ultra-large capital diversifying into assets with low correlation to the technology sector. For the crypto industry, this is also an important signal: if players like Bezos see value in tokenization and digital assets, then sports clubs could become the next arena for implementing blockchain solutions. Watch this space—this deal could set a precedent for a whole wave of similar investments.