Jeff Bezos has set his sights on Liverpool: a giant consortium is vying for a third of the club's shares.
Amazon shares are trading near all-time highs, and according to my information, company founder Jeff Bezos is one step away from acquiring approximately 30% of the English football club Liverpool.
This concerns a deal that could be officially confirmed as early as this week. It involves the acquisition of a significant minority stake in a club valued at around $6 billion. This is one of the loudest potential deals at the intersection of sports and big money in recent times.
A consortium with heavyweights
The deal is structured through an investment consortium managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously had experience owning a stake in the Championship club Queens Park Rangers.
Alongside Bezos, this pool also includes Eduardo Saverin, the 44-year-old co-founder of Facebook. Saverin has already tried his hand at football, participating in an unsuccessful attempt to acquire London's Chelsea at an auction in 2022. According to Forbes estimates, Bezos's fortune exceeds $280 billion, while Saverin's is over $32 billion. Clearly, the financial cushion is sufficient for any ambitions.
Fenway Sports Group (FSG), Liverpool's current owner, has previously confirmed interest from this consortium in strategic investment in a minority stake in the club. FSG acquired the team for £300 million in 2010. In 2023, Dynasty Equity bought a small stake, valuing the club above $4.5 billion. The current price of $6 billion sums up 16 years of profitable work by the club.
Market context and strategy
Interestingly, this is Bezos's first public foray into football assets. This is a signal that major investors are increasingly viewing sports clubs not as a toy for billionaires, but as an independent investment asset with growth potential. Liverpool is currently going through a transitional period: the club fired coach Arne Slot and lost winger Mohamed Salah. In the 2024–2025 season, the team became Premier League champions, but in the following season it dropped to fifth place.
Against the backdrop of this news, Amazon shares continue to rally. On Friday, quotes closed at $274.48, showing a gain of 0.82% for the day. Over the year, the stock has risen by 24.2%, and since January — by 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, but the record lasted only a day. Amazon is now worth approximately $2.96 trillion, with a 52-week high of $287.2.
The rise in quotes was driven by the cloud service Amazon Web Services. Analysts have raised Amazon's target prices, with the most optimistic estimate reaching $400. Jeff Bezos completed a planned sale of Amazon shares worth $4 billion this month. He filed the application eight months ago, so the deal was planned rather than speculative. Crypto traders can monitor such operations on-chain: brokers have begun trading tokenized US stocks.
My view: Buying a stake in Liverpool is not just a sports deal, but a strategic move in asset diversification. For Bezos, this is an opportunity to enter the closed club of top-club owners, and for the market, it is another signal that large capital is seeking new niches for growth. In the coming days, it will become clear whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.