Jeff Bezos is on the verge of a historic deal: a consortium of billionaires is vying for 30% of Liverpool.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos, according to my information, is close to acquiring a significant stake in the English football club Liverpool. We are talking about a stake exceeding 30%, which makes this deal one of the most high-profile in the world of sports in recent years.
Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. In my estimation, Liverpool's valuation in this round of negotiations is approximately $6 billion. This is more than double the club's valuation of $4.5 billion recorded in 2023, when Dynasty Equity acquired a small stake.
A consortium of titans: from Facebook to steel
The syndicate is managed by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously owned a stake in Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, co-founder of Facebook, who in 2022 unsuccessfully attempted to acquire London's Chelsea. Bezos's fortune exceeds $280 billion, while Saverin's stands at $32 billion, making the consortium one of the most powerful in the global sports investment landscape.
FSG has confirmed the consortium's interest in a minority stake in the club, emphasizing the strategic nature of the potential investment. For Bezos, this is his first public foray into the football market, which is a powerful signal: the world's largest capitals are beginning to view sports not as a hobby, but as an independent investment asset.
Context: a transitional period and Amazon's records
Liverpool is going through turbulent times: the dismissal of coach Arne Slot, the loss of winger Mohamed Salah, and a drop to fifth place in the Premier League after winning the title in the 2024–2025 season. However, it is precisely such moments, when a club is in a rebuilding phase, that often become the entry point for strategic investors.
In parallel, Amazon shares are showing impressive momentum: on Friday, the stock closed at $274.48, gaining 0.82% on the day. Over the year, the shares have risen by 24.2%, and since January — by 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, and it now stands at about $2.96 trillion. The growth is supported by the AWS cloud service, and analysts are raising target prices, some to $400.
It is worth noting that Bezos this month completed a planned sale of Amazon shares worth $4 billion, which had been scheduled eight months ago. This suggests that he has the liquidity for major acquisitions, and the Liverpool deal looks like a logical step for diversifying assets.
My view: This deal is not just the purchase of a football club. It is a signal that global technology and industrial capital is seeking new asset classes with long-term growth potential. For crypto investors, it is further confirmation that traditional markets and sports are becoming increasingly intertwined with digital finance — especially against the backdrop of the emergence of tokenized stocks and sports tokens. In the coming days, it will become clear whether Liverpool's new partners remain passive investors or begin a fight for full control of the club.