Jeff Bezos enters the game: consortium of billionaires lays claim to 30% of Liverpool
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a major move beyond the tech sector. This involves acquiring a significant stake in one of England's most decorated football clubs — Liverpool.
According to my information, Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. The matter concerns the sale of a stake exceeding 30% to a consortium of investors, with the entire club valued at approximately $6 billion. This is not just speculation — negotiations are in the final stages.
Who is behind the consortium?
The syndicate is led by Amit Bhatia, son-in-law of steel magnate Lakshmi Mittal, who previously held a stake in London's Queens Park Rangers. Alongside Bezos, the group also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who previously attempted to acquire Chelsea at auction in 2022.
Bezos' fortune is estimated by Forbes at over $280 billion, while Saverin's exceeds $32 billion. Such a lineup of investors speaks to the seriousness of their intentions. FSG has already confirmed the consortium's interest in strategic investment in a minority stake in the club.
FSG acquired Liverpool in 2010 for a modest £300 million. In 2023, Dynasty Equity bought a small stake, valuing the club at $4.5 billion. The current valuation of $6 billion is an impressive result of 16 years of effective management and capital growth.
For Bezos, this is his first public foray into football assets. However, his interest is telling: the world's largest investors are increasingly viewing sports clubs as a standalone investment class. Liverpool is currently going through a transitional period — the club parted ways with coach Arne Slot and lost winger Mo Salah. After winning the championship in the 2024–2025 season, the team has dropped to fifth place, making the arrival of new money particularly timely.
Amazon shares: bullish sentiment persists
Against this backdrop, Amazon's stock continues to rally. On Friday, shares closed at $274.48, gaining 0.82% on the day. Over the year, the stock has risen 24.2%, and since the start of January — 18.65%. The company's market capitalization first exceeded $3 trillion on August 3, but has yet to hold above that level. Amazon is currently worth around $2.96 trillion, with a 52-week high of $287.2.
The main growth driver remains the cloud business Amazon Web Services. Analysts are raising price targets, with the most optimistic forecasts reaching $400 per share.
Both FSG and the consortium are declining to comment on the timing of the deal. One thing is clear: in the coming days, we will find out whether Liverpool's new partners will remain passive investors or begin a fight for full control of the club.
My view: for the crypto industry, this news is yet another confirmation that traditional giants are seeking alternative assets for diversification. If Bezos enters football, it could open the floodgates for tokenization of club assets and fan tokens, which has long been discussed in our sector.