Jeff Bezos has set his sights on Liverpool: the deal of the century in the world of football and investment
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a landmark move beyond the tech sector. The focus is on the purchase of a significant stake in the English football club Liverpool. Based on my information, the deal could be closed as early as this week, involving a stake exceeding 30%.
A consortium of billionaires: who is behind the deal
The syndicate, which includes Bezos, is led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal. Bhatia previously held a stake in Queens Park Rangers. Alongside Bezos, the consortium also includes Eduardo Saverin, co-founder of Facebook, who attempted to acquire London's Chelsea in 2022. Bezos' wealth is estimated at over $280 billion, while Saverin's is around $32 billion. Interestingly, Liverpool's parent company, Fenway Sports Group (FSG), has already confirmed interest in investments from such a consortium.
FSG acquired Liverpool for £300 million in 2010. Since then, the club has significantly increased in value. In 2023, when Dynasty Equity bought a small stake, the club was valued at $4.5 billion. Now, with a valuation of $6 billion, the deal will bring FSG nearly a twentyfold return over 16 years of ownership.
A strategic move or a passive investment?
For Bezos, this is his first major entry into the football business. This step is a clear signal that the world's largest investors view sports assets as an independent and promising investment class. Liverpool is currently in a transitional phase: the club has changed its coach, lost key player Mo Salah, and dropped to fifth place in the Premier League after winning the title in the 2024–2025 season. However, it is precisely such moments that often provide the best entry opportunities.
Amazon shares on the rise
Against the backdrop of these news, Amazon shares continue their steady growth. On Friday, they closed at $274.48, gaining 0.82% for the day. Over the year, the shares have risen by 24.2%, and since the start of January, by 18.65%. The company's market capitalization exceeded $3 trillion for the first time on August 3, but this record lasted only a day. Currently, Amazon is worth about $2.96 trillion, with a 52-week high of $287.2. The main growth driver remains the cloud service AWS, analysts are raising target prices, and the most optimistic forecasts reach $400.
It is worth noting that Bezos has completed the planned sale of Amazon shares worth $4 billion, which was announced eight months ago. This was a planned diversification, not a speculative move, making his interest in the football club even more measured and strategic.
My view: This deal will become an important marker for the entire market. If Bezos and Saverin enter Liverpool with a 30% stake, this is not just a purchase of a share, but a bid to transform the club into a global media asset. In the long term, we could see synergy between sports, technology, and streaming platforms, which would take the valuation of football clubs to a completely new level.