Jeff Bezos has set his sights on Liverpool: a consortium of billionaires is bidding for a 30% stake in the club.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a major deal outside the tech sector. The move involves acquiring a significant stake in the English football club Liverpool.
According to my information, Fenway Sports Group (FSG), which controls the club, could announce the deal as early as this week. A consortium of investors, including Bezos, is vying for a stake exceeding 30%. Liverpool itself is valued at approximately $6 billion, making this one of the largest deals in the history of football investments.
Consortium structure and key figures
The syndicate is led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal, who previously held a stake in Queens Park Rangers. Alongside Bezos, the consortium also includes Eduardo Saverin, the 44-year-old co-founder of Facebook, who in 2022 attempted to acquire London's Chelsea but was unsuccessful.
Bezos's fortune is estimated at over $280 billion, while Saverin's exceeds $32 billion. Such financial potential suggests not just a passive investment but a long-term strategy. FSG, as a reminder, acquired Liverpool for £300 million in 2010. The $6 billion valuation caps off 16 years of successful club operations, which last year already attracted investment from Dynasty Equity at a valuation above $4.5 billion.
Context and prospects
For Bezos, this is his first public foray into football assets. However, his interest is a clear signal: the world's largest investors are increasingly viewing sports clubs as a standalone investment asset. Liverpool is currently in a transitional phase: the club has changed its manager, lost key winger Mo Salah, and won the Premier League in the 2024–2025 season but dropped to fifth place the following year.
Against this backdrop, Amazon shares continue their rally: on Friday, quotes closed at $274.48, up 0.82% for the day. Since the start of the year, the stock has risen 18.65%, and the company's market capitalization briefly exceeded $3 trillion on August 3, although it failed to hold that level. Amazon is now worth around $2.96 trillion, with a 52-week high of $287.2. Growth is supported by AWS cloud services, and analysts are raising target prices—the most optimistic estimates reach $400.
Bezos himself completed a planned sale of Amazon shares worth $4 billion this month, which likely provided liquidity for the new deal. FSG and the consortium have declined to comment, but in the coming days it will become clear whether Liverpool's new partners remain passive investors or begin a fight for full control.
My view: Bezos's entry into football is not just a billionaire buying a toy. It is a signal that sports assets are becoming a defensive tool amid volatility in tech markets. For crypto investors, this is also an interesting case: tokenization of shares in such clubs could become the next trend, given that brokers have already begun offering trading in tokenized US stocks.