Jeff Bezos has set his sights on Liverpool: a consortium of billionaires is close to buying a third of the club.
Amazon shares are trading near all-time highs, and its founder Jeff Bezos appears to be preparing for a major move beyond the technology sector. According to my data, the deal to acquire a minority stake in the English football club Liverpool is in its final stages, and a consortium of investors could officially announce it as early as this week.
A consortium with heavyweights
This involves a stake exceeding 30%, which would become the largest investment in the club in its modern history. Liverpool's valuation under this deal reaches $6 billion, nearly double previous benchmarks. The consortium is led by Amit Bhatia, son-in-law of steel magnate Lakshmi Mittal, who previously held a stake in Queens Park Rangers.
In addition to Bezos, the group includes Eduardo Saverin, co-founder of Facebook with a fortune exceeding $32 billion. For Bezos, whose wealth Forbes estimates at over $280 billion, this is his first public deal in the sports industry. Notably, Fenway Sports Group (FSG), which has owned the club since 2010 after acquiring it for £300 million, has also confirmed interest in Liverpool.
Sports as a new asset class
In 2023, Dynasty Equity already purchased a small stake, valuing the club at $4.5 billion. The current price of $6 billion caps off 16 years of profitable work by FSG. However, Liverpool is going through a transitional period: the club has changed coaches, lost key winger Mo Salah, and dropped to fifth place in the Premier League after winning the title in the 2024–2025 season.
Against this backdrop, Amazon shares continue to rally: on Friday they closed at $274.48, up 0.82% for the day and 24.2% for the year. The company's market capitalization exceeded $3 trillion for the first time on August 3, although it now stands at about $2.96 trillion. The growth driver is the AWS cloud business, and the most optimistic analyst forecasts suggest a target of $400 per share.
My view: Bezos and Saverin's entry into Liverpool is not just billionaires buying a toy, but a signal that top-tier sports is becoming a strategic asset comparable in returns to tech giants. The only question is whether the new partners will remain passive investors or begin a fight for full control of the club. Given Bezos's ambitions, the second scenario looks more likely.